Area Director of Revenue

Overview:

Are you ready to help shape the future of travel and hospitality? CoralTree is seeking an Area Director of Revenue to join our dynamic team supporting Kaiya Beach Resort, Islands of Islamorada, and at least one other CoralTree property in the southeastern region. The role is responsible for developing and executing a strategic, demand-based pricing plan in collaboration with the Home Office and property teams, with a focus on vacation rentals. This includes analyzing competitive markets, comp sets, and current and future market conditions to optimize channel performance and profitability. The position is accountable for achieving or surpassing revenue goals across the designated properties by implementing pricing strategies and effectively communicating them to stakeholders.

Responsibilities:

• Develop and present pricing strategy proposals informed by historical and current market data sources (such as Airdna, KeyData, RMS, etc.), as well as qualitative assessments of a property’s amenities and positioning compared to similar properties in the market.
• Manage rates, minimum stays, and promotions to ensure pricing adjustments are being optimized across all channels.
• Create, execute and evaluate strategic pricing decisions to maximize revenues.
• Closely monitor the performance of each property or rental unit by conducting variance analysis on key KPIs, including Market Penetration Index (MPI), Booking Velocity, Length of Stay (LOS), Booking Window (DBA), and Channel Dependency. Additionally, stay attuned to market trends, such as cancellation policies and special events.
• Educate our stakeholders on our Revenue Management Methodology by producing well-designed, clear, and concise monthly revenue and market data reports.
• Lead revenue virtual video strategy meetings with hotel teams.
• Oversee the accuracy of the RMS system.
• Manage the hotel’s group rate pricing strategy up to 24 months in advance, as needed.
• Create and manage an electronic distribution strategy encompassing third-party internet content and positioning, market manager relationships, and GDS distribution channels.
• Monitor all electronic distribution sites on a regular basis to ensure all rates and room types are loaded and accessible.
• Partner with property and Home Office teams to ensure all are activating a short-term tactical marketing plan around merchandising and distribution.
• Collaborate with marketing to create and implement website and search engine optimization (SEOP), search engine advertising (SEA), and online marketing.
• Work directly with key partners to implement a results-driven action plan during high demand times as well as implement strategies during lower-demand times to steal share.
• Lead weekly strategy meetings that cover competitive business analysis, financial room forecasts, and budgeting.
• Produce daily, weekly, monthly core group of reports such as day by day forecasts, market segmentation detail, channel distribution, and pace (group and transient).
• Ensure that a results-driven action plan is created and implemented.

Qualifications:

• At least 2 years of experience managing revenues in a vacation rental environment.
• Comprehensive understanding of demand evaluation and analysis.
• Highly proficient in the systems of HMS Infor, Duetto, Sabre Synxis, Pricelabs/Beyond Pricing, Track PMS, Keydata, Profitsword, etc.
• A strong user of all Microsoft systems including Power BI.
• Ability to travel to properties at least 1x/quarter.

As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program.
• Paid time off/sick time
• Participation in a 401(k) plan with a company match.
• Team member room night program.

Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality.

Location: Remote, preferably based in Charleston. Other southeastern cities will be considered.

Salary range: $115,000 - $140,000/yr. + 30% bonus