Manager, Audience Strategy (LGBTQ+ Focus)

The Cultural Connections Agency

Manager, Audience Strategy (LGBTQ+ Focus)

Location: Remote 

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences.

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We’re looking to hire a Manager, Audience Strategy, to join the team and partner closely with our growing roster of clients geared towards underestimated (historically marginalized) audiences. For this position, looking for someone with previous experience leading social strategy, content, and community management efforts for LGBTQ+ audiences.

The Manager, Audience Strategy will be a multi-faceted creative strategist supporting client needs with a focus on concept development, copywriting, community management, and analytics/reporting.

This role reports to the Senior Manager, Audience Strategy, and assists in developing and executing impactful solutions with audience insights at the core, and never settles for checking the box. 

This role requires someone very familiar with all the social platforms with a background in social media marketing. Marketing agency experience is strongly preferred. Entertainment industry experience a plus. 

THE TEAM.

The Audience Strategy team partners deeply with our client partners to provide them with innovative and impactful ways to initiate connection, spark conversation and ultimately drive advocacy with target audiences based on their lived experiences.

When it comes to the canvases this team paints on, they don't limit themselves by a certain function or marketing mix diagram. The audiences WORTHI is trying to reach on behalf of our clients do not live in boxes, so we do not think in them either. The Audience Strategy team are experts when it comes to social/digital, print, OOH, paid media, content, copywriting, brand partnerships, creator/influencer relations, and so much more.

Duties include, but are not limited to, the following:

• Help shape digital strategies that include content creation, community growth, audience insights, and analytics/measurement.
• Lead voice/tone development, copywriting, and community management efforts, on platforms including TikTok, Instagram, Facebook, and more.
• Lead the conceptualization of creative pitches for client’s social content calendar.
• Manage content calendar, cultural calendar, content scheduling, and other related elements.
• Manage multiple projects simultaneously, ensuring deliverables are of high quality and delivered on time.
• Work in close partnership with Creative Production department for creation of content across social platforms.
• Develop weekly/monthly social recap reports with qualitative and quantitative insight
• Occasional evening or weekend work may be needed based on client needs.

Qualifications: 

• 5 years of social media strategy/management and digital marketing is a must. Agency experience strongly preferred.
• Experience in creating content and managing communities for underestimated (historically marginalized) audiences strongly preferred.
• Result-oriented and client-focused with a passion for account management, relationship building, and team management.
• Excellent organization and time management skills.
• Ability to communicate well both verbally and in writing with clients, vendors, and internal teams.
• Good analytical, problem-solving, and troubleshooting skills.
• Consistent follow-through ability to traffic communication and ensure project accuracy.
• A creative point of view, a “can-do” attitude and a “what’s next” mentality.
• Consistently bring ideas that amaze and inspire our clients and our team.
• Ability to juggle multiple projects at one time.
• Able to thrive in a fast-paced environment.
• Ability to provide and receive feedback.
• Passion for storytelling, listening to what our target communities have to say.
• Experience managing accounts for large brands and/or entertainment properties a plus.
• Influencer and/or Experiential experience are a plus.
• Strong computer skills and hands-on understanding G Suite and project management tools such as Monday dot com.

THE HUMAN. 

The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

We believe that experience is measured in the things you’ve done, the risks you’ve taken, and the perspectives you’ve cultivated and place more value in that vs. number of years worked. Knowledge of, and experience actively targeting Black, Latine, AAPI, LGBTQ+, people with disabilities and other historically underestimated audiences. Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align stakeholders both internally and externally. You’re entrepreneurial, eager to grow, learn and inspire others. Someone who can both navigate ambiguity and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that. 

LIFE AT WORTHI.

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring unlimited PTO, comprehensive medical benefits, 401k and much more

Pay Range

$85,000-125,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.