Email Monetization Manager

About the Role:

We are seeking an elite-level marketing strategist with extensive experience managing large-scale email monetization efforts. As the Email Monetization Manager, you will oversee and execute all aspects of our email marketing strategies, working closely with copywriters, creative teams, and product managers to maximize revenue. You will be responsible for the end-to-end planning, execution, and optimization of email campaigns, including broadcast promotions, automated flows, multi-step drip campaigns, and targeted segmentation.

Key Responsibilities:

• Email Campaign Strategy & Execution: Design and implement high-impact email monetization strategies. Lead execution for all campaign types (broadcast, automated, drip) with a focus on revenue generation.
• Deliverability & List Management: Oversee best practices for deliverability and message effectiveness, including inbox placement and list health. Regularly audit and maintain the integrity of email lists.
• Testing & Optimization: Develop and implement a rigorous A/B testing framework to improve subject lines, timing, segmentation, content, offers, and overall messaging effectiveness. Analyze performance data and optimize based on insights.
• Compliance & Security: Ensure email campaigns comply with industry regulations (e.g., CAN-SPAM, GDPR) and best practices for data privacy and deliverability.
• Performance Analytics: Collaborate with data teams to track performance metrics, uncover insights, and make data-driven adjustments to campaigns for continuous improvement.
• Customer Segmentation & Personalization: Develop and implement sophisticated customer segmentation strategies and deliver personalized email content to maximize engagement and conversion rates.
• Cross-Functional Collaboration: Work closely with product, design, copy, and other marketing teams to ensure that email campaigns align with overall business objectives and brand messaging.

Requirements:

• Proven track record in managing large-scale email monetization strategies to drive revenue.
• Expertise in direct response email marketing with a deep understanding of best practices and revenue-driving techniques.
• Proficiency with major email marketing platforms and tools.
• Strong analytical skills, with experience in A/B testing, performance tracking, and optimizing key email metrics.
• Ability to work collaboratively across teams and manage multiple email campaigns simultaneously to meet business goals.

Preferred Qualifications:

• Experience in finance or investing-related products (or other high-value customer models with complex customer journeys) is a plus.
• Familiarity with other marketing channels (e.g., SMS, push notifications) is advantageous.
• Advanced understanding of customer segmentation, automation, and personalization for email revenue maximization.

Why You'll Love Working Here:

• Play a critical role in driving revenue and contributing directly to the growth of the business through email marketing.
• Work with a dynamic and collaborative team focused on growth, innovation, and data-driven results.
• A fast-paced, flexible environment that encourages learning, creativity, and professional development.

This role is essential for scaling our revenue efforts through expert-level email marketing strategies. If you’re a seasoned email marketing strategist passionate about monetization and growth, we’d love to hear from you!