About Petvisor
Petvisor is a leading software platform for veterinary and pet services management and client engagement, dedicated to transforming how veterinary businesses interact with their clients. We’re on a mission to empower practices with tools that streamline operations and enhance the pet owner experience globally.
About the Role
As the Chief Revenue Marketing Officer, you will lead and scale a global growth marketing team, driving strategies focusing on demand generation, pipeline, customer retention, and brand development. This role requires a data-driven leader passionate about scaling performance marketing operations while becoming the steward of the voice of our customers. Reporting to the CEO, you will be responsible for developing impactful, metrics-driven campaigns that align with Petvisor's business goals and continuously optimize spend to increase pipeline conversion rates. Your strategic leadership will drive the company towards $100M in revenue and beyond, collaborating closely with Sales, Product, and Customer Experience teams to deliver measurable, year-over-year growth in customer acquisition, engagement, and retention.
Key ResponsibilitiesLead and execute demand-driven marketing strategies to support 50%+ YOY bookings growth, tracking and optimizing key performance metrics (e.g., traffic, lead generation, CAC, LTV) to ensure visibility into future performanceDrive the strategy for brand development, including messaging, positioning, and market differentiation based on voice of customerCollaborate with internal teams to align marketing initiatives with overall revenue and growth objectivesOversee a scalable MarTech stack, optimizing marketing automation to support the veterinary customer journeyROI analysis of marketing investments, adjusting strategies to meet target Customer Acquisition Costs while collaborating across teamsManage and develop a global team, overseeing initiatives across content marketing, PPC, email campaigns, social media, and eventsIdentify and support creative and innovative content campaigns to boost engagement and conversionsLead the continuous testing, analysis, and optimization of campaigns to improve conversion rates, MQL/SQL pipeline flow, and media spend performanceEstablish short-term (quarterly) and long-term marketing goals, managing annual budgets and resources to drive resultsWhat You’ll Need12+ years in B2B SaaS marketing, with deep expertise in demand generation and team leadershipProven experience in scaling marketing functions that contributed to growing a company to $100M in revenue and beyondProven track record of developing and executing high-impact marketing strategies that drive growth in fast-paced, high-performance environments, scaling marketing from SMB to enterpriseStrong knowledge of MarTech solutions, with hands-on experience optimizing marketing operations across multiple channelsExpertise in analytics and data-driven decision-makingExceptional leadership skills with a passion for developing and mentoring a high-performing teamExperience with marketing automation, SEO, PPC, content creation, and event marketing.Ability to collaborate with cross-functional teams and align marketing goals with broader business objectivesExperience working with institutional investors is a plusBenefits & PerksMedical coverage for employees and dependents (80-90% covered by employer)Employer HSA contribution with HDHP401(k) match up to 3.5%Dependent Care Flexible Spending Account (FSA)Dental & Vision coverage availableBasic Life and AD&D InsuranceShort and Long Term DisabilityFlexible Time Off & 13 Paid Annual HolidaysPaid Parental LeavePawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance$250 Annual Stipend for Learning and Development
Petvisor is the parent company of a family of brands that includes PetDesk, Vetstoria, WhiskerCloud, Kontak, and
Groomer.io. Petvisor equips veterinary practices and pet services businesses with a suite of mobile-enabled tools, facilitating better communication, service, and client retention. The company’s innovative approach supports over 10,000 veterinary clinics, 400 grooming facilities, and over 20 million pet parents globally.
We are an equal opportunity and strive for a culture where everyone feels empowered to celebrate their whole, authentic selves at work. We encourage varied approaches and points of view to cultivate an inclusive workplace where difference is valued. Diversity fuels innovation and strengthens our bond with our customers and the communities we serve.
Our recruiting process is rooted in “Who: The A Method of Hiring” and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives.
Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered.
Notice at Collection to Applicants Residing in California
Depending on your location, the California Consumer Privacy Act (CCPA) may regulate how we manage job applicants' data. Our full notice outlining how your data will be processed as part of the application procedure for application locations is available at this
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