Senior GTM Strategy Lead

About Wayflyer

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

We're a fast-growing, venture-backed startup with big ambitions. We announced our Series B in February 2022, raising $150mn in funding at a $1.6bn valuation; backed by world-leading VCs including QED and DST Global.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

What you'll do

• Own the GTM strategy: Craft detailed program plans outlining the steps to launch and scale new products or deliver high impact projects for Wayflyer. This includes:

  • Leading the definition of product propositions, including identification of TAM, competitor alternatives and GTM channels to address the TAM opportunity.

  • Setting clear program objectives, including timelines, milestones, and deliverables in alignment with the company's strategic goals.

• Cross-functional leadership: You will be leading cross-functional efforts across different departments (Sales, Customer Success, RevOps, Product, Finance, and Underwriting) to ensure achievement of the program's objectives.

• Program execution: Ensuring the program is tracking towards expected delivery milestones.

  • Identify potential roadblocks, as well as look for opportunities for acceleration.

  • Create the foundational 0 → 1 wireframe for innovative ideas and develop plans to scale them.

• Accountability: Ensure accountability across multiple stakeholder groups and escalate any challenges appropriately where needed.

• Measure success: Establish key performance indicators (KPIs) and metrics to measure the program's success and impact on revenue growth.

Knowledge, skills and experience

• 5+ years experience working in strategy, investment banking/venture capital or operations roles in a fast-paced environment (hyper-growth startups).

• Experience owning and executing on GTM or operational strategy within a tech environment.

• Strong cross-functional leadership experience and proven ability to partner with revenue and product teams

• Solid strategic project management experience in an international environment

• Commercially focused with proven ability to identify growth levers

• Highly autonomous with a bias for action

• An interest or previous experience with lending or financial services products would be highly desirable.

What is important to point out is that you can do most or all of the above mentioned and can point to your real experience doing it. You’ve probably done it at companies of different shapes, sizes and industries. Given what we do, experience in financial services, fintech and business-to-business organisations is particularly interesting to us.

On top of that, you’re amazing at prioritisation. You make sure you’re not spread too thin while also giving teams the support they need. You spend your time on the things that make a positive difference. People get why you’ve chosen to say ‘yes’, ‘no’, or ‘not yet’, and are ok with it.

What you’re like as a person and how you treat people is a big deal for us. People love working with you. You’re helpful and generous with your time and knowledge. People love helping you back. People know where they stand with you.

You’re always looking to learn and grow, on a personal and professional level. And you’re always looking to help others learn and grow by sharing your own knowledge and experience.

You know why diversity, equality, inclusion and belonging matters, and speak up when we can do better.

What happens next

We’ll review every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.

What perks and benefits do we offer?

• Two company-wide wellness days per year

• Work remotely abroad for up to 60 days a year

• Employee assistance programme

• Medical insurance

• Generous parental and adoptive leave policies

• Equity scheme - so you can share in our success!