Associate Director, Paid Search

About the Role

We are looking for a strong, passionate, and energetic Paid Search professional to drive growth and strategic oversight across the paid search department with a focus of working on our largest accounts. We are looking for someone passionate about search-driven performance marketing and well-versed in other digital acquisition channels. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.

Responsibilities:

• Serve as Paid Search Lead on 2 of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
• Present Paid Search strategy, performance and tactical priorities to client stakeholders
• Partner with cross-channel leads on creating a holistic media plan inclusive of forecasting, testing, tactical plans, and reporting
• Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advance accounts with latest trends and opportunities
• Opportunity to manage others from Account Managers to Associate Directors
• Manage your team in advanced SEM skills, multi-channel digital marketing strategy, and client management skills including projections, analytics reporting, etc.
• Deliver feedback, performance reviews, support and recognition in pursuit of achieving team goals
• Serve as a senior sponsor on your team’s accounts developing senior client relationships and guiding holistic digital strategy
• Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter
• Work closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
• Contribute to overall department training, POVs, award submissions, and case studies
• Potential opportunities to participate in new business pitches for the agency for Paid Search

ABOUT YOU

• 4.5+ years of Paid Search experience
• Past experience handling direct management of Paid Search budgets of  at least $500,000 in monthly ad spend
• Experience directing strategy in e-commerce/retail clients
  • Bonus for those with experience managing multiple lines of business 
  • Preferred experience in apparel, home/housewares, CPG, and beauty
• Experience in YouTube, App Campaigns, Performance Max, Demand Gen, and GDN  outside of traditional search and shopping 
• Advanced slide presentation making and Excel / Google sheet skills
• Experience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+_
• Have 3+ years of management experience with at least two direct reports
• Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
• 4-year college degree or equivalent work experience

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