Marketing Copywriter

If time spent wielding a pen (or keyboard) is your happy place, our healthcare copywriter role might be your next great opportunity.

True North remains a highly remote-friendly culture and is proud to employ incredible people.  Although this position is 100% remote, we can only review candidates who reside in the United States, and who are preferably located in the following states:  GA, CO, TX, FL, TN, NC, AR, SC, IL, KY, PA, MI, WA, WI, and MN.

Our agency thrives on creating high-performing performance marketing campaigns for healthcare clients.  We are looking for a marketing copywriter to join our creative team and help us achieve exceptional results.  In this role, you'll be responsible for crafting engaging copy across various digital channels designed to educate, engage, and convert patients for our healthcare clients.

Some of your day-to-day duties will include:

• Working collaboratively with designers to create conceptual ideas and execute high-quality contents and visuals across diverse healthcare marketing channels and campaigns, including:
  • Campaign concept development
  • Social media (Facebook, Instagram, etc.) for patient acquisition and awareness
  • Campaign conversion and awareness landing pages
  • Email marketing campaigns for patient engagement and education
  • Website content (optimized for SEO) for specific healthcare services and conditions
  • Video content ideation, script development
• Collaborate with account managers, designers, data analysts, and healthcare client stakeholders to understand and interpret goals and KPIs into copy
• Research specific health conditions, treatments, and patient journeys to create accurate and informative copy
  • Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)
  • Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)
• Stay up-to-date on the latest marketing trends and best practices

This position requires you to have well-developed written and visual creativity and you must be comfortable interviewing over the phone or via online video calls.  This role is perfect for someone who is confident, flexible, and decisive, while working in a remote team environment under pressure with minimal supervision.

The ideal candidate must have:

• A minimum of 2+ years of experience writing copy for marketing or related field
• A strong understanding
• of digital marketing principles and best practices. 
• Excellent research, information synthesis, strong communication and collaboration skills are required to be successful.
• Proven ability to write clear, concise copy and
• Passion for healthcare and a genuine desire to improve patient outcomes.

Agency experience is preferred, but not necessary and if you have knowledge of SEO best practices, specifically for healthcare websites and experience with A/B testing and data analysis skills, those are a plus!

If you are ready to take the next step, then we would like to engage immediately. When applying, please submit a portfolio of work, which is required for consideration.

True North offers competitive compensation with a variety of health and welfare benefits to include:

• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance 
• Voluntary Insurance to include:  Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of  hire)
• 8 Paid  (including the day after Thanksgiving holiday) company observed holidays.

 

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, communicate. Specific vision abilities required by this job include close vision

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.