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Technical Marketing Manager

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

Bachelor’s degree in Computer Science, Electrical Engineering or equivalent, 5+ years of experience in technical marketing, Strong understanding of industry trends, Ability to analyze and optimize market value chain.

Key responsabilities:

  • Conduct market research to identify target audiences
  • Develop marketing materials including whitepapers and blog posts
Allied Telesis logo
Allied Telesis https://www.alliedtelesis.com/
1001 - 5000 Employees
About Allied Telesis
Our world is increasing in complexity. Organizations are changing at an ever-increasing rate. Businesses face an uphill battle to adapt to change and to stay ahead of the competition. At the same time, our cities are increasingly becoming more populated; and with this growth, issues such as demand on resources and public safety become a key focus for government and civic leaders. Today, more than any other time, you need a technology partner that has both the vision and the capability to take your network communications to where you need them to be. Allied Telesis has been supplying network communications solutions for over 30 years. Today we are engaged in some of the most advanced and innovative next-generation network research, focusing efforts on development and production of more intelligent, autonomously controlled and managed systems that will be required to meet the demands of a world of Internet Things and smarter everything. The capabilities and performance of next-generation networks will be defined by the software that configures, secures, manages and automates the infrastructure. Our R&D investments are putting us on the main stage in the exploding era of IoT. As cloud computing uses servers, applications and other resources linked via a network, the infrastructure of that network and the ability to autonomously discover, manage, troubleshoot and resolve network issues will become fundamental to network operations. We also take advantage of our position as a network specialist to provide software solutions needed for network administration. These range from administration and monitoring of network equipment to authentication of connected devices and network status analysis. Our world-class global professional services organization offers unsurpassed support together with network design recommendations, project consultation, staging services and post-installation support.
See more Allied Telesis offers

Job description

Job Summary:

The Technical Marketing Manager will contribute significantly to Allied Telesis’   success by driving solution adoption, increasing market share, and building strong ecosystem partner and customer relationships. This position will play a crucial role in bridging the gap between product development and sales, ensuring that solutions are effectively positioned and marketed to meet customer needs.   

Essential Duties and Responsibilities:

  • Conduct in-depth market research to identify target audiences, understand their needs and analyze competitive landscapes.  Monitor market trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.
  • Provide technical expertise to support the development of marketing campaigns, ensuring that technical accuracy is maintained across all marketing channels.
  • Work closely with engineering, product management and sales to ensure alignment on product development and marketing strategies.
  • Build and maintain relationships with industry influencers and customers to gather feedback and understand market trends.
  • Develop compelling solution positioning and messaging that differentiates the company's offerings from competitors.
  • Create various marketing materials, such as whitepapers, case studies, presentations, and blog posts, to educate and engage target audiences
  • Develop technical content to support sales and revenue generation.
  • Support regional sales teams to engage with prospects and secure new deals
  • Support Marcom team to implement marketing campaigns to generate leads and drive demand for the product or service. 

Key Objectives:

  • Identify business opportunities
  • Initiate and drive the development of the solutions in key markets
  • Contribute to validate the solutions.
  • Contribute to build compelling value proposition and solid competitive advantages.
  • Enable Sales Teams to increase market share.
  • Identify and grow solution ecosystems.
  • Drive solutions adoption.

Experience, Skills & Abilities:

  • 5+ years of relevant experience in technical marketing, product management or product marketing.
  • Ability to engage with engineering and derive marketing messages to maximize product sales.
  • Proven track record of successfully navigating the target market segments.
  • Technical knowledge of key products/services within these segments.
  • Strong understanding of the relevant industry trends, competitive landscape, and customer needs.
  • Ability to effectively analyze and optimize the value chain of the  target market segments.
  • Excellent written and verbal communication.
  • Strong analytical and problem solving skills. 

Education / Training:

  • Bachelor’s degree in Computer Science, Electrical Engineering or equivalent

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Product ManagementMarket ResearchTechnical SalesCustomer Relationship ManagementCompetitive AnalysisAdvertising CampaignsContent Creation

Other Skills

  • Communication
  • Analytical Skills
  • Problem Solving
Are you interested?

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