We are looking for a AVP Marketing & Communication for a leading hospitality group. This role will be tasked with Communications, Advertising and Promotions, Design and Creative led responsibilities
Job Profile:
Ideating and executing pan-India ‘Communication’ strategies to build and expand the group’s presence using various external and internal platforms – to Employees, Guests, Members, Partners, Vendors, Resort Owners and other stake holders.
Will form templates to the extent possible – as per the brand guidelines to ensure consistent, hi-quality, and quick turnaround of communication.
Will work closely with various agencies to brief, design and release different content for print or digital purposes, as per the strategic brief.
Will plan and execute various hotel, resort and brand level communication campaigns
Will be fully / partly responsible for all forms of communication (internal & external) – newsletters, social content posts, PR articles, Photography and videography, brand films and all brand content digital plus offline.
With the help of the team, you will also be required to keep a check on original, authentic, and fresh content creation and dissemination. Therefore, will also keep a strict tab on the language, tonality and presentation of the information in line with the brand approved standards across on all channels (internal & external)
Will manage the creative agencies / team and ensure production of effective messaging for offline and online consumption as requested by the relevant departments are delivered in timely fashion as per agreed SLAs.
Would be working together with relevant teams on annual and quarterly communications calendars, ensure these are shared to all stake holders with approved messaging.
Will be the first point of contact with all the commercial and business development teams, take requests relevant for various tasks and deliver as per the requested time.
Must build, share and maintain standard operating procedures for the duties undertaken. Must ensure these standards are maintained by the team.
Will ensure smooth coordination between Resort Marketing teams, regional / zonal marketing representatives and regional operations heads, general managers, F&B teams, Commercial and Sales head, thereby delivering with sense of responsibility and urgency.
The position is highly interdependent with other departments in the corporate office, (HR, C-Suite leadership, MD & CEO and Chairman), Finance, etc.
Will be responsible for communications and creatives budget and therefore will maintain balance of spends through planned ROI and will provide for periodic updates to the Head of Marketing
PR: Will currently reside with the Head of Marketing. May devolve to this incumbent eventually.
Lead the public relations team / agency in delivering on strategic and tactical campaigns.
Devise a plan to keep the ‘conversations-on’ with all key media – for the brand, the resorts, Leaderships, Chairperson, and the Managing Directors. Need be visit the regional media offices and build relationships with beat journalists and editors as deemed necessary.
Requirements:
15+ Years of Marketing & Communications experience
Must have hotel Marcom experience
MBA Marketing from a reputed institute
