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Marketing Automation Manager

unlimited holidays - extra parental leave - work from home - fully flexible

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

5+ years in marketing operations or automation, 3+ years experience in B2B market, Deep understanding of CRM functionalities, Proficient in email marketing and lead nurturing.

Key responsabilities:

Develop and implement marketing automation strategies
Report on audience, campaign, and pipeline metrics

Velocity Global Fintech: Finance + Technology Unicorn https://velocityglobal.com/

501 - 1000 Employees

See more Velocity Global offers

Job description

We are looking for a passionate and driven Marketing Automation Manager to join our growing Marketing Planning, Analytics and Operations team where you'll improve our internal marketing tech stack, campaign performance, and collaborate with teams to enhance data and system integrations.

You will report to the Head of Marketing Planning, Analytics, and Operations.

This role will be fully remote in the United States.

You Will:

Develop and Execute Automation Strategies across Lifecycle: Design and/or implement effective marketing automation and sales sequence strategies to enhance outbound campaigns, lead generation, nurture campaigns, customer engagement and overall revenue growth using platforms like HubSpot, Salesforce and Outreach
Be a strategic execution lead on all aspects of marketing automation and email marketing with respects to process design, process execution, data quality, system enhancements, and integrations
Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, and customer experience) goals
Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively
Maintain data hygiene and database/CRM health to ensure accurate targeting and reporting
Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives
Develop dashboards and ad hoc reporting
Collaborate with the content, product marketing and design team to enhance customer engagement and synchronize messaging and branding across all touchpoints

You Have:

Experience (5+ years) in marketing operations, marketing automation or sales automation
3+ years of experience in a B2B organization, direct-to-end user market or organization with complex marketing-sales hand-offs
Deep understanding of CRM functionalities, automation, and data management
Able to effectively collaborate with cross-functional teams to drive results
Proficiency in email marketing, lead nurturing, sales automation and enablement, and campaign execution
Understanding of B2B funnels, sales pipelines, and how the mechanisms are implemented to control proper lead flow
Ability to interpret data and make data-driven decisions

#LI-Remote

GO FARTHER WITH VELOCITY

At Velocity Global, we’re building a dream team made up of the world’s best talent. We’re looking for people like you to join us as we make opportunity borderless for people everywhere.

ABOUT VELOCITY GLOBAL

At Velocity Global, our values represent who we are and the company we want to be. We harness the power of our values to bring our unique talents together in pursuit of our common goals. In partnership with our customers and ourselves, we are better together, and together, we win.

We are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.

Velocity Global offers a range of benefits tailored to the location and type of role. A general benefits overview is below: