AVP Purchase Marketing (Remote)

At Mr. Cooper Group, You Make the Dream Possible.

Our purpose is simple: Keeping the dream of homeownership alive. As a Mr. Cooper Group team member, you play a big role in making that dream possible. Around here, we know our roles and work together, volunteer to make a difference, and challenge the status quo when needed. Everything we do is in the care and service of our teammates and our customers.

Join us and make the dream of home ownership possible!

At Mr. Cooper Group, You Make the Dream Possible.

Our purpose is simple: Keeping the dream of homeownership alive. As a Mr. Cooper Group team member, you play a big role in making that dream possible. Around here, we know our roles and work together, volunteer to make a difference and challenge the status quo when needed. Everything we do is in the care and service of our teammates and, our customers.

Join us and make the dream of home ownership possible!

Mr. Cooper is looking for an AVP, Purchase Marketing to join our Originations Marketing Team. The ideal candidate will have an immediate connection to Mr. Cooper’s core values: Challengers of Convention, Champions for our Customers, and Cheerleaders for our Team. This candidate will be a direct response expert and enjoy a fast-paced financial services environment company with over 6 million customers. This leader must be a high-energy and action-focused driver of results and revenue with a deep understanding of mortgage product marketing.

The AVP, Purchase Marketing is responsible for the marketing leadership and oversight of Mr. Cooper’s purchase originations initiatives. This role reports directly to the SVP of Marketing for the organization and will have visibility to Mr. Cooper’s executive team. This role requires a deep understanding of home purchase origination processes, customer messaging strategies, and product development. S/he will combine strategic vision and tactical expertise to identify product opportunities and design innovative programs, which will serve purchase-specific lead generation goals for the business, strengthen competitiveness and profitability, and meet evolving customer demand.  

The ideal candidate has an understanding of what makes home purchase loans unique from other mortgage products. They will lead marketing and customer strategy, and multi-channel marketing for all purchase projects with a sharp focus on customer retention and will partner with other channel owners, brand marketing, and outside agencies/contractors to plan and execute marketing strategies. This leader will have demonstrated experience developing & implementing purchase product strategies. This role is accountable for creating and executing major marketing campaigns to improve lead quality and conversion across purchase initiatives by coordinating with sales stakeholders and marketing channel leaders. They will ensure team readiness for shifts in market conditions and lead the marketing strategy for newly onboarded portfolios acquired by Mr. Cooper, as it relates to purchase product marketing.  

This role requires a strategic thought leader who has the desire to roll-up their sleeves and “do the work” in addition to leading a team of fellow experts. They understand how to drive business, create direct results, and has a passion for making significant impacts. This person has a proven ability to negotiate, influence, and collaborate with other key decision-makers in a complex highly cross-functional / cross-product environment. You will be expected to manage, inspire, and grow a high-performance team and manage a multi-million-dollar budget and partner with various internal stakeholders beyond the marketing team to improve customer retention. 

Primary day-to-day responsibilities include: 

• Managing annual budgets and understanding strategic and technical fundamentals of customer marketing.  

• Driving marketing performance with a focus on efficient growth.

• Partnering with brand leaders and other internal departments (e.g., Brand, Social, Sales) to maximize reach to the right consumer in the right place at the right time. 

• Working with stakeholders, market leaders, and agencies to produce fully integrated campaigns across all marketing channels. 

• Overseeing key 3rd party relationships, including creating, evaluating and negotiating RFPs and contracts/SOWs. 

• Being effective with allocation of resources (people and budget) to deliver projects in a timely manner that are integrated with important business targets and deadlines. 

• Outstanding oral/written communication, with proven abilities in strategy, writing, reading and editing. 

• A conceptual, analytical, and creative thinker who can thrive in a fast-paced environment. 

• Being a genuine ambassador, who exemplifies the Mr. Cooper culture in all interactions. 

• Highly self-motivated, personally accountable, and adaptive with an ability to drive timelines and manage competing agendas in an environment where process isn’t always refined. 

• Direct responsibility for engaging, inspiring, and managing a team to drive toward high performance and daily accountability.   

• Strong team leader, mentor, and collaborative partner. 

Education/Training Required 

• BA/BS with an emphasis in Business or Marketing preferred, MBA a plus. 

• 10+ years’ experience in marketing strategy, executing high impact consumer-focused strategies. 

• Minimum of 5 years’ experience driving marketing/sales leads and/or ecommerce revenue within the mortgage originations industry.

• Awareness of industry competitors and impact of both on business

• Deep knowledge of risk, legal, and compliance practices within the mortgage business.

• Proven track record of deploying successful marketing product strategies and tactics that yielded significant traffic/revenue. 

Travel Required 

This is a remote role. Less than 10% travel for agency visits, conferences, and skills development. 

Mr. Cooper Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or status as a protected veteran. EOE/M/F/D/V

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