Performance Marketing Manager (Europe, remote)

We're currently in a growth phase after Series B funding and are looking for people who can join us as soon as possible.

A little about us

• Kittl isn’t just another design platform: We’re here to transform the way creators work, offering an intuitive platform as a competitive alternative to clunky and outdated traditional design tools

• Boasting millions of users only 2 years after launch

• Diverse team: 100+ team members from 25+ different countries

• Product-led: Product managers, engineers, and designers are at the heart of Kittl

• Funding: Kittl has raised more than $50M from some of the most prestigious investors in the world that also have backed companies like Slack, Dropbox and Figma

We have a hybrid working culture with 3 days per week as office days (Mon, Wed, Fri) in our Berlin headquarters. We're growing London as our second location, with an office opening sometime in 2025.

Learn more: www.kittl.com/career

Your Role at Kittl

As the Performance Marketing Manager at Kittl, you will drive our paid acquisition efforts and work across multiple channels, including Google, Meta (Facebook/Instagram), YouTube, and more. Your role is to ensure a healthy CPA across all performance marketing activities while testing new ideas and scaling budgets. 

You will collaborate with multiple teams to execute paid campaigns, optimize ad spend, and help drive measurable results in customer acquisition. Your expertise in campaign optimization and scaling paid efforts globally will be critical to Kittl’s mission to become the leading collaborative graphic design software for professionals. 

What You’ll Do

• Campaign management: Lead and manage performance marketing campaigns across Meta, Google Search, YouTube, and other relevant platforms to drive user acquisition and revenue growth

• Strategy development: Develop and execute strategies for paid media, including search, social, and display advertising, with clear performance objectives

• Performance optimization: Optimize campaign performance through ongoing testing (A/B and multivariate) and data analysis, using key metrics such as CPA, CTR, and conversion rates

• Data analysis: Track and analyze data to identify trends, insights, and opportunities for performance improvement across all marketing channels

• Creative collaboration: Collaborate with creative teams to develop compelling ad copy, video creatives, and landing pages tailored to each platform’s audience

• Budget management: Manage budgets efficiently, ensuring optimal allocation across platforms and campaigns to maximize ROI

• Market awareness: Stay ahead of industry trends and platform updates to ensure Kittl is utilizing the most effective strategies in the paid media landscape

What you’ll need

• Experience: Over 3 years of experience in performance marketing, with a proven track record of achieving results through Google, Meta, and YouTube ads

• Analytical skills: Strong quantitative and analytical background, either academically or professionally

• Digital marketing tools: Proficient in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics, with experience in scaling campaigns

• A/B testing & optimization: Experienced in using A/B testing frameworks and optimizing campaigns for key performance metrics, including CPA, CPC, CTR, and ROAS

• Targeting & segmentation: Solid understanding of audience segmentation, remarketing, and personalized targeting

• Communication & collaboration: Excellent communication and collaboration skills, able to work effectively across teams such as creative, product, and acquisition

Interview process

• Recruiter interview (30 min)

• Hiring manager interview with Product Marketing Manager (30 min)

• Take-home assignment

• Technical presentation & interview with Product Marketing Manager (60 min)

• Leadership & culture interview with Growth Lead & Head of Marketing (60 min)

• Bar raiser interview with Chief of Staff, right hand to CEO (30 min)

🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!