Director of Demand Generation at Statusphere

Position Description

At Statusphere, we're spearheading the micro-influencer marketing revolution and gearing up for a pivotal venture capital funding round after successfully securing over $5M in our seed round in 2023. Be part of the foundational marketing team, slated to expand two- to threefold in the next 12-18 months, in an industry that's reshaping how brands connect with their audiences.

We are looking for a Demand Gen Leader to strategize and execute campaigns that drive our growth and distinguish our unique micro-influencer platform, used by top beauty houses and fast-growing consumer brands in CPG, Health & Wellness, Parenting and other exciting verticals. In this role you will have the autonomy to experiment, learn from real outcomes, and drive substantial business impact.

Embrace the opportunity to work in a vibrant, supportive environment at a women-founded and led company, where cross-departmental communication and high performance are the bedrocks of our culture.

About Statusphere

Statusphere helps large and fast-growing consumer brands scale micro-influencer marketing through technology. Unlike other solutions, our platform has automated or eliminated all the backbreaking activity and expertise required such as finding, contracting and paying influencers as well as optimizing creator discovery and content delivery. We have also integrated our own fulfillment center complete with proprietary software developed with the creator experience in mind. There is literally no other solution out there like ours, yet. Help us stay ahead of the pack and dominate the market.

Duties & Responsibilities

• Work closely with the Head of Marketing to recommend and put into place new customer acquisition strategies that improve and increase lead volume and quality.
• Work with sales and marketing teams to align on targets and messaging, ensuring campaigns are synchronized with sales goals.
• Develop and execute demand-generation campaigns across various channels, including email, social media, content marketing, and paid advertising.
• Leverage our tech stack of Hubspot, Apollo, 6Sense, Sales Navigator, LookerStudio, MixPanel, and Gong to manage, report on, and optimize demand initiatives. Recommend any new technology with a business case.
• Collaborate with the content marketing team to brainstorm lead generation assets, such as whitepapers and webinars.
• Own the promotion of our quarterly webinars with the goal of increasing sign-ups and new contacts in our ICP.
• Develop and maintain relationships with partners, influencers, and other stakeholders to extend Statusphere’s audience reach and generate new contacts in our ICP.
• Identify key industry events our team should attend to expand Statusphere’s brand awareness and create new sales opportunities.
• Create and manage demand generation budgets and forecasts.
• Manage and optimize lead nurturing workflows to convert and accelerate MQLs.
• Track and report on key performance indicators (KPIs) to measure campaign effectiveness, including lead conversion rates, cost per lead, and return on investment (ROI).
• Measure and deliver performance reports on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue.
• Continuously refine our lead scoring model using pipeline data, call outcomes, and feedback from the sales team.
• Collaborate with sales teams to ensure cohesive sales-marketing initiatives, considering effective lead handoff and follow-up.
• Monitor industry trends and competitor activities to identify opportunities and drive innovation in demand-generation strategies.
• Stay up-to-date with the latest technologies and best practices in demand generation and marketing automation.
• Provide training and support to team members on demand generation best practices and tools. Help our team understand your strategies and why they're important.
• Collaborate with internal and external stakeholders to achieve marketing objectives.

What You’ll Bring

• 3-5+ years of demand generation experience for SaaS B2B. Targeting Marketing Departments within consumer brands is a plus.
• Proven experience and consistent success in demand generation for B2B SaaS company(s).
• Strong understanding of marketing automation platforms, such as HubSpot.
• Proficient in marketing analytics and reporting tools, such as HubSpot, Google Analytics, MixPanel, etc.
• Experience with and proven proficiency in A/B testing and conversion rate optimization.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally and collaborate with sales, marketing, and product teams.
• Strong analytical and problem-solving skills.
• Experience managing a variety of marketing channels (CRM, paid media, social), and creating campaigns for lead generation and conversion.
• Track record of data-oriented decision-making, optimizing campaigns based on performance.

Here's what YOU'LL get!

• Competitive compensation
• 100% Team Member coverage for Medical, Dental, Vision insurance
• 401K plan with a 100% match of contributions up to 4%
• Employee stock options
• Flexible/Fully Remote work
• Unlimited PTO
• Professional Development L&D Stipend
• Generous maternity/paternity policy
• Being part of a fast-growing company with opportunities for future growth & leadership positions
• Collaborative, innovative, positive, team-oriented startup culture
• Casual & vibrant work environment
• Get to try lots of new products!

Applicants must be currently authorized to work in the United States.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.