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Product Marketing Manager

Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
Ukraine, Poland, Spain

Offer summary

Qualifications:

3+ years in digital marketing or product marketing, Experience with B2C subscription products, Proficient in analytics tools like Google Analytics, Strong knowledge of UX and CRO principles.

Key responsabilities:

  • Analyze user needs for optimization insights
  • Collaborate with teams to design new funnels
Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
About Welltech
Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams
See more Welltech offers

Job description

Welcome to Welltech — where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions.

Our mission is to transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

As a Product Marketing Manager, you will play a pivotal role in defining new communication funnels and audiences, working with users for one of the health and fitness apps in our portfolio. There will be a strong emphasis on subscription growth and optimizing conversions into paid users. This role requires a deep understanding of user behavior, data-driven decision-making, and a passion for creating value for our users.

Challenges you'll meet 

  • Analyze user needs and behavior to generate insights for optimizing the website's buying funnel

  • Generate hypotheses to optimize website buying funnels and monetization strategy aimed at increasing conversion rates and ARPU

  • Collaborate closely with user acquisition and creative teams to design and implement new end-to-end funnels for diverse audiences and traffic sources

  • Plan, execute, and analyze A/B tests on the website buying funnels to validate hypotheses with real user feedback, using insights to generate new hypotheses and refine strategies

  • Conduct pricing tests to optimize the conversion and increase revenue

  • Work cross-functionally with designers, engineers, analysts, and content creators to enhance user experience and refine buying funnels

    Please note: this role focuses on optimizing conversion rates leading to purchases, covering the entire pre-purchase experience on the website, rather than developing or testing specific app features. There will, however, be collaboration with the Product team.

Your professional qualities

  • Proven track record in optimizing conversion rates into purchases

  • Extensive experience in user research, with in-depth knowledge of UX and CRO principles, as well as A/B testing methods

  • 3+ years of experience in digital marketing, growth, and product marketing at IT product companies (Web, Mobile, CRM), focused on foreign markets

  • Experience with B2C products, preferably subscription-based

  • Proficient in analytics systems and tools, such as Google Analytics, Tableau, Amplitude, etc.

  • Skilled in task-setting for technical teams, with a solid understanding of use cases and user stories

  • Familiarity with various monetization models

  • At least Upper-intermediate level of English

Will be a plus

  • Previous experience with mobile applications

  • Experience with subscription-based business model

  • Experience with Midjourney

  • Copywriting skills

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

Check out some of our products

In our team, you'll find an opportunity to develop and implement your ideas, as well as to make the world a better place!

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

A/B TestingUser ResearchConversion Rate OptimizationDigital MarketingTask ManagementProduct MonetizationBusiness Intelligence ToolsMobile Application DevelopmentSubscription Business ModelsCopywriting

Other Skills

  • Collaboration
Are you interested?

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