VP, Associate Creative Director, Copy

Description

1. Creative Leadership

• Oversee the ideation, development, and execution of compelling copy that aligns with client goals and brand strategy.
• Collaborate with the Creative Director, Art Director, and other cross-functional teams to ensure cohesive, integrated campaigns across all touchpoints.
• Lead brainstorming sessions to generate innovative ideas that bring complex healthcare topics to life for diverse audiences.
• Maintain a high standard of quality across all content, ensuring brand consistency, clarity, and engagement.

• Write and oversee the creation of persuasive, accurate, and compliant copy for various channels, including digital, print, social media, email, video scripts, and presentations.
• Tailor messages for a wide range of audiences, including healthcare professionals (HCPs), patients, caregivers, and internal sales teams.
• Review and edit copy for brand voice, accuracy, regulatory compliance, and adherence to medical and legal guidelines.

• Serve as the primary copy lead in client presentations, providing strategic insight and defending creative choices with data-driven rationale.
• Develop strong client partnerships to understand their objectives, challenges, and feedback.
• Work closely with account teams to proactively anticipate client needs and present solutions that drive results.

• Manage, mentor, and develop a team of copywriters, providing constructive feedback to nurture their growth and enhance creative output.
• Conduct regular team check-ins, reviews, and professional development sessions to foster a collaborative and high-performing environment.
• Cultivate a positive, inclusive culture that values diversity of thought and innovation.

• Collaborate with strategy and analytics teams to understand data insights and apply them to inform creative decisions.
• Participate in developing creative strategies that align with clients’ business objectives, brand positioning, and market trends.
• Stay abreast of industry developments, competitor activities, and emerging trends to ensure the team’s work is innovative and impactful.

• Ensure that all copy complies with regulatory standards and undergoes medical, legal, and regulatory review as required.
• Stay current on FDA, OPDP, and other relevant guidelines for pharmaceutical and healthcare advertising.
• Collaborate with legal, medical, and regulatory teams to streamline the approval process.

• Bachelor’s degree in English, Communications, Marketing, or a related field; advanced degree preferred.
• Minimum of 10+ years of copywriting experience within the healthcare or pharmaceutical industry, with at least 5 years in a leadership role.
• Strong portfolio showcasing expertise in healthcare and/or pharmaceutical copywriting, with experience targeting both HCP and patient audiences.
• Exceptional writing, editing, and proofreading skills with a mastery of AP and AMA styles.
• Knowledge of FDA, OPDP, and other regulatory requirements in healthcare marketing.
• Strong understanding of digital and social media trends in healthcare communication.
• Excellent leadership, communication, and presentation skills.
• Ability to handle multiple projects, deadlines, and stakeholders in a fast-paced environment.

• All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago) or remotely from anywhere in the United States, or a combination.
• If you choose to go into an office, take advantage of the pre-tax transportation benefits.
• If you choose to work from home, use the office equipment stipend.
• No matter where you work, you’ll benefit from the monthly cell phone reimbursement.
• Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service.
• 13 weeks paid Parental Leave, inclusive of adoption and foster care placement.
• Continuous learning and development through Greatest Potential Self (proprietary talent program), Gallup CliftonStrengths Coaching, Rembrandt Development, and tuition reimbursement programs.
• Bring your friends to work at Spectrum and earn a generous referral bonus.
• Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.
• Thorough onboarding including accessible conversations with leadership.
• 401k with company match and 1:1 Financial Coaching and Education.
• Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace & Ginger.