Paid Media Assistant

Salary Range: $40,000 to $50,000 per year

Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401(k) with company match

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Salary Non-Exempt, Regular Full-time

Reports to: Director of Paid Media

The Company

Paleovalley is a health-conscious snack and supplement company. We are committed to making delicious, high-quality products that do not cut corners. We source from organic farmers using regenerative agricultural practices. Our goal is to support our customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.

Wild Pastures is on a mission to transform the meat industry. We deliver 100% grass fed, pasture-raised, environmentally-regenerative beef, chicken and pork and sustainably caught, wild seafood directly to our customers’ doors. We have incredibly high standards for our meat – all being raised in the USA by small-scale family farmers on lush pastures free from any and all chemicals.

The Opportunity

We are seeking a highly motivated and organized individual to join our team as a Paid Media Assistant to support our paid media efforts and drive customer engagement across digital platforms. As a Paid Media Assistant, you will provide vital support to our Paid Media department by assisting in various tasks related to media planning, buying, and monitoring. You will play a crucial role in ensuring our media campaigns run smoothly and effectively. The ideal candidate is eager to learn, organized, and passionate about digital marketing.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Assist in creating and maintaining media plans for various marketing campaigns, ensuring alignment with organizational goals and target audience.
2. Collaborate with media buyers to negotiate, book, and schedule media placements across various platforms, including print, television, radio, and digital.
3. Monitor media campaigns and analyze performance metrics, providing regular reports to the media team.
4. Conduct market research to identify target audience demographics, media consumption patterns, and advertising strategies.
5. Assist in tracking budgets and invoices, ensuring accurate and timely payment to media vendors.
6. Coordinate with creative and marketing teams to develop and implement cohesive advertising campaigns.
7. Stay updated on industry trends, emerging media platforms, and advertising techniques to stay ahead of the competition.
8. Assist in maintaining media databases and files, ensuring all media materials are organized and easily accessible.
9. Provide administrative support to the media department, including scheduling meetings, managing calendars, and organizing travel arrangements.

Competencies

1. Excellent communication skills, both written and verbal.
2. Strong organizational and multitasking abilities to handle multiple projects simultaneously.
3. Attention to detail and a high level of accuracy in tasks.
4. Proficiency in MS Office Suite, including Word, Excel, and PowerPoint.
5. Familiarity with media buying software and tools, such as Nielsen, Google AdWords, and social media ad platforms.
6. Knowledge of media planning and buying processes, including audience targeting, media selection, and campaign optimization.
7. Analytical mindset with the ability to interpret data and reports to make informed decisions.
8. Creative thinking and problem-solving skills to develop effective advertising strategies.
9. Familiarity with advertising regulations and compliance standards is helpful.

Required Education and Experience

1. ​​Interest in paid media, media buying, and related areas of marketing.
2. Basic understanding of paid media platforms like Google Ads, Facebook Ads, or other digital ad platforms.

Preferred Education & Experience

1. Bachelor's degree from a regionally accredited institution in marketing, advertising, communications, or a related field, or equivalent experience in lieu of degree.
2. Previous experience in media planning, buying, or related roles is preferred but not mandatory.

Work Environment and Physical Demands

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies that weigh up to 20 pounds, and to bend and stand as necessary.  

Position Type/Expected Hours of Work
This is a full-time position during regular business hours in the employee’s time zone. Occasional evening and weekend work may be required as job duties demand. This position does not require travel.

Work Authorization/Security Clearance (if applicable)

The employee must be authorized to work in the United States for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

EEO Statement:

Paleovalley and Wild Pastures are an equal opportunity employer. Employment and processes, including decisions to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

E-Verify:

Paleovalley & Wild Pastures participate in E-Verify, the federal program for electronic verification of employment eligibility.