Digital Marketing and Content Specialist

This is a remote position.

Schedule:

• 20 hours per week
  
• Monday to Friday, flexible between 9AM to 9PM EST

Client Timezone: Westbrook, ME

Client Overview

Join a dynamic entrepreneurial venture comprising two distinct businesses: a thriving coaching practice and an innovative B2B podcasting service. This unique opportunity offers exposure to diverse marketing challenges across both B2C and B2B landscapes, allowing you to flex your strategic muscles and showcase your social media expertise.

Job Description

As our Marketing Manager, you’ll spearhead the digital presence for both our coaching business and our cutting-edge podcasting service. This role demands a social media virtuoso who can craft compelling narratives, navigate platform-specific nuances, and drive engagement across LinkedIn, TikTok, Instagram, and YouTube. You’ll be instrumental in shaping our marketing strategy, creating high-impact content, and providing expert guidance on leveraging social media algorithms. This position offers a perfect blend of creative freedom and strategic thinking, ideal for a marketing professional looking to make a significant impact in a fast-paced, entrepreneurial environment.

• Develop and implement a robust LinkedIn strategy focused on B2B engagement and conversions.
  
• Manage, optimize, and grow our LinkedIn presence, ensuring all content aligns with brand objectives.
  
• Produce creative and engaging posts, leveraging insights and best practices for maximum reach and impact.
  
• Generate compelling content for LinkedIn posts, blogs, and other digital media to engage target audiences.
  
• Develop high-quality videos for LinkedIn, including editing music, b-roll, captions, and audio/visual elements.
  
• Write engaging, humorous, and impactful copy that reflects our brand’s voice and values.
  
• Design and develop polished marketing collateral, including one-pagers, proposals, brand guidelines, slide decks, and website content.
  
• Collaborate with internal teams to create assets that communicate our value proposition effectively and persuasively.
  
• Plan and execute email marketing campaigns focused on driving engagement and conversions.
  
• Use analytics to track, measure, and refine email and blog strategies for improved ROI.
  

• Proven track record as a Marketing Manager with a strong focus on social media marketing
  
• Expert-level knowledge of LinkedIn, TikTok, Instagram, and YouTube
  
• Exceptional writing skills with the ability to produce engaging, high-quality content
  
• Deep understanding of social media algorithms and trends
  
• Experience in both B2B and B2C marketing environments
  
• Strategic thinking ability with a talent for providing high-level marketing guidance
  
• Self-motivated with excellent remote work capabilities
  
• Proficiency in relevant marketing and design software
  

Requirements