Director, Marketing Programs
The company is a rapidly scaling tech startup servicing the blockchain/crypto market…this means we assess, decide and adapt our business radically quickly. We are adding a Director of Marketing Programs to our team to lead our strategy and operations for marketing campaigns and programs for our popular crypto Community Enabled Analytics (“CEA”) bounty program.
Our CEA bounty program drives users to engage with blockchain data and projects, producing high-value users and high-quality analytics for our partner projects.
Reporting to the Chief Marketing Officer, the Director, Marketing Programs will drive the marketing priorities to optimize, scale, and build on the success of these bounty programs You will lead a small team of internal experts in bounty operations and community development, providing the vision and battle-tested strategies for executing with excellence in a wildly innovative, fast-moving industry. Make smart bets about where to focus, inspire the team to invest in the right projects, and drive amazing execution as we build on the success of the existing programs and partnerships.
This is a new and rapidly evolving program; you will be building and testing new concepts and executions in an emerging industry with problems that have never been tackled. The ideal candidate is innovative, with expertise in running marketing programs without a rulebook, and will be a thought leader developing the organization’s point of view on how to scale our marketing operations in the crypto analytics industry.
Responsibilities
Lead the marketing strategy for our CEA bounty program including managing our core cross-functional initiatives with our internal experts on bounty program operations, community, product, data, and finance
Build campaigns to drive awareness and engagement, and develop the data-driven processes to optimize CEA programs and evolve our organizational strategy around bounty programs
Understand the needs of our blockchain and protocol customers and design programs that leverage our community to deliver insight and high-value impact
Partner with our Product and Engineering teams to optimize our bounty program products, driving strategy and Marketing priorities for marketing-related consumer product and internal tooling
In collaboration with industry experts across the org identify strategic trends and opportunities in the crypto industry to capitalize on our data and build/promote CEA campaigns to provide buzz-worthy insights to the industry at large
Requirements
7+ years experience leading marketing programs with a focus on product marketing or marketing program management
Basic knowledge of crypto/blockchain industry and ecosystem players, ability to identify trends and build relationships with partner crypto projects
Proficiency in Excel, SQL, or other analytical tools; comfort in drawing conclusions from data and making recommendations based on imperfect information.
High degree of comfort navigating ambiguity and tackling white space
Demonstrated experience owning and executing a strategy to drive tangible results across teams in a high-growth, entrepreneurial, and ambiguous environment
Effective verbal and written communication skills with the ability to leverage data from a multitude of sources to tell a persuasive story, tailor communication style based on the audience, and influence others
“Get stuff done” attitude - willingness to roll up your sleeves and engage deeply with analysts and managers, across multiple teams and agendas, to accomplish what needs to be done
Strong creative judgment; experience successfully collaborating with Creative teams a plus
Experience with incentivized marketing programs (affiliates, bounty programs, or lead gen) is a strong plus
Experience managing people and creating high performing teams
We welcome all qualified persons to apply regardless of race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Compensation will be competitive and commensurate with experience.
About The Company
The company empowers crypto communities to create and share data-driven insights on the projects they care most about. The company powers Community-Enabled Analytics, which uses a bounty program to incentivize on-demand insights based on feedback from the protocol and community participants. CEA provides fully pre-modeled and labeled data, a SQL interface for data queries. Community members can use our dashboard and visualization tools to easily share insights, or leverage auto-generated API endpoints to build whatever they can imagine.
The company's customers include FLOW, NEAR, Terra, Algorand, Aave, Compound, Alchemix and many others. The company is led by a team of experienced technology entrepreneurs with multiple exits; it’s backed by Galaxy Digital Ventures, True Ventures, Founder Collective, Coinbase Ventures, Digital Currency Group, Avon Ventures (a venture capital fund affiliated with FMR LLC, the parent company of Fidelity Investments) and other investors.
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