Associate, Consumer Product Marketer

What You Will Do: 

• Market Research: Conduct thorough market analysis to identify customer needs, industry trends, and competitive dynamics. 

• Product Positioning: Collaborate with product managers and brand team to develop clear and compelling product positioning and messaging that differentiates our offerings. 

• Go-to-Market Execution: Plan and execute product launches and marketing campaigns in coordination with product management, sales, brand, and other stakeholders. 

• Content Creation: Partner with the Greystar brand team, copywriters and designers to develop compelling email, SMS, and in-app marketing strategies that support business objectives. 

• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives and campaigns, using data to develop testing strategies for further improvement.

• Customer Insights: Gather and interpret customer feedback to refine marketing approaches and contribute to product development. 

• Collaboration: Work closely with cross-functional teams, including product managers, brand managers, designers, and developers, to ensure alignment of marketing efforts with product development. 

Qualifications: 

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. 

• Experience: 2-4 years of experience in product marketing, preferably within the real estate or technology sectors. 

• Marketing Skills: Strong understanding of marketing principles and experience with various marketing channels and tools. 

• Communication Skills: Excellent written and verbal communication skills with a knack for crafting compelling messages. 

• Analytical Abilities: Proficiency in analyzing market trends and campaign performance metrics. 

• Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines. 

• Tech Savvy: Familiarity with marketing automation platforms, CRM systems, and analytics tools with the ability to implement marketing emails, SMS, and in-app content. 

• Team Player: Strong collaboration skills and the ability to work effectively within cross-functional teams. 

• Adaptability: Flexible and able to adapt to changing priorities in a fast-paced environment. 

Overall Qualifications:

• Experience with product marketing strategies, journeys and tools.  

• Knowledge of the rental housing market and real estate industry is a plus! 

• Proficiency in graphic design tools or content management systems. 

• Opinionated, with a passion for product marketing, user engagement, tracking, and an obsession with learning and optimizing. 

• Forward thinking, with a passion for technology and a strong desire to stay updated with the latest technology trends and developments, particularly around AI. 

• Strong communication and collaboration skills, experience managing expectations and priorities across multiple teams 

What the Right Candidate will Enjoy! 

• 100% Remote flexibility! 

• Competitive pay, benefits, and overall compensation packages. 

• The chance to be part of a technology team for a thriving organization that prioritizes accountability, respect, and operational excellence!