Senior Manager, Global Paid Social + TV Marketing at Lovevery

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA. Lovevery was named one of Fast Company's 10 most innovative education companies of 2024.

The Role

Lovevery is looking for a Senior Manager to lead our paid social and TV advertising across all of our global markets (North America, Europe, APAC). This role will oversee a multi-million dollar investment, owning near term and long-term business outcomes. The senior manager will lead day-to-day operations, as well as strategic initiatives, including conducting data analysis, overseeing reporting, and managing projects on a global scale. This role will obsess over performance, platform optimizations and how to leverage paid social and TV by region to drive the business to achieve its goals.

The global paid social & TV senior manager will lead a team of two, who are responsible for ad operations and content generation.

Responsibilities

• Lead our global Paid Social and TV marketing, optimizing our global investment toward our ambitious performance goals through strategic platform and campaign management, rigorous testing and learning, and optimization toward overall CAC targets
• Be the key business decision-maker and problem solver for all matters relating to Paid Social and TV, addressing challenges that require deep analysis/research and a strong understanding of industry trends and landscape
• Drive comprehensive reporting and analysis to accurately gauge channel performance against targets, delivering and sharing insights with broader teams and leadership as needed.
• Oversee all paid social & TV ad concepting, reviews, and approvals, as well as performance reporting, working in close partnership with creative design and operations teams and localizing content as appropriate for each region
• Develop and execute a robust testing plan to uncover optimization opportunities across various tactics within the channel, including creative, landing page optimization, audience testing, network testing, incrementality, and campaign/bidding types - as well as testing exploratory channels (Tiktok, Pinterest, localized opportunities)
• Collaborate effectively with internal stakeholders such as other performance leads (Search, Partnerships, Affiliate), Creative, Influencer, and International (EU, APAC) teams.
• Manage, mentor, train, and provide guidance to 1 direct report associate, whilst ensuring all team tasks are correctly prioritized and completed to a high standard.
• Act as subject matter expert on paid social and TV, providing direction for activating against company-wide initiatives, ensuring these tasks are translated into actionable ads/campaigns that support both the brand and performance.
• Cultivate and maintain strong relationships with external partners such as Meta and TikTok, leveraging these partnerships to drive innovation through beta programs, stay abreast of platform/industry updates, and optimize campaign performance.

Attributes required for success in the role

• Strategic and tactical: You're skilled at quickly formulating a strategy, estimating impact, prioritizing, and executing.
• Proactive and action-oriented: You can operate effectively and problem solve independently. You're responsive, stay on top of the details, and you aren't afraid to make quick decisions.
• Quantitative and creative: You can flex between these two aspects of channel management. You’re obsessed with the numbers and how to make them better, while keeping an eye on creative trends, and what will make for a performative ad that resonates with customers on paid social vs. TV.
• Process oriented: You‘re always looking to improve the way you, your team, and the channel work to make it scalable.
• Collaborative relationship builder: You work easily across cross-functional teams, building trusting relationships up, down, and across the org.
• Organized and a clear communicator: You are skilled at structured and complete communication, and you are comfortable articulating what needs to be done when things are ambiguous, driving to a clear and actionable next step for yourself and your team members.
• Customer-first mindset: You understand our customer and their pain-points, so you you know where to find them, and how to create the best experience for them.
• Data driven: You ruthlessly prioritize based on business impact. You’re comfortable with business metrics and know what is/isn’t worth spending time on.
• Obsessed with the industry: You stay close to the latest tech developments on your channels, and monitor what’s trending and performing well across advertisers
• Strong, empathetic leadership: You know how to delegate and not micromanage - but you also maintain oversight and accountability for the quality of your team’s output. You’re empathetic and leads by example, coaching your team to deliver high-quality output.

About You

• Bachelor's Degree and 7+ years in Digital Marketing, with Performance Marketing/DTC experience preferred
• 4+ years of hands-on (in-platform) Paid Social experience with Meta Ads Manager, Pinterest Ads, TikTok for Business, etc, optimizing against conversion KPIs. Experience with TV advertising also required.
• A demonstrated expertise in working within CAC targets, and a proven track record of executing multi-million dollar ($10M+) annual budgets
• Analytical mindset with high proficiency in analytics tools (e.g. Looker, Google Sheets/Excel, Amplitude ,etc.).
• Knowledge of attribution and measurement methodology - MMM, MTA, Lift studies, etc.
• Comfort and proficiency in executing testing practices (e.g., A/B testing, incrementality testing, etc.)
• Strong understanding of marketing technology capabilities and ability to leverage, as well as
• Excellent written and verbal communication/presentation skills, impeccable attention to detail and an action-oriented mindset that's comfortable in a fast paced and dynamic environment
• Strong leadership skills with a track record of coaching teams and media agency management
• Innate curiosity with a growth-driven mindset focused on continuous learning, launching and optimizing a high volume of ads, and working closely with creatives
• Up to date with latest trends and standard protocols in online marketing
• Strong relationship building, communication and interpersonal skills, with the ability to effectively manage up, down, and across an organization and influence teams
• Skilled in strategy development and project management
• Strong customer orientation
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.