Director Demand for Greater China

Director Demand for Greater China

Full Time Position

Hong Kong

About Hivestack

Hivestack exists to revolutionize the future of programmatic digital out of home (DOOH) advertising through its unique full ad tech stack platform that includes an SSP, Ad Exchange, Ad Server and DSP built by some of the brightest minds in the industry. Our incredible and truly diverse global team has been instrumental in our massive growth in a very short period of time. We’re scaling fast and moving at the speed of light, come join this journey with us!

About this opportunity

The vision is that the Director Demand for Greater China will be the ‘country manager’ helping to coordinate all operations in their region, but with a very clear focus on driving demand into the business. Our platform stack currently operates in a modular system which allows partners to work with us in flexible ways but comes in 5 major areas-.

1. The ad server, helping traditional sales people sell campaigns on an ‘audience’ basis rather than a ‘panel’ basis.
2. The SSP - partnering with supply partners to help sell their inventory to demand partners via programmatic technology
3. The DSP - helping demand partners to utilise programmatic technology to make their DOOH planning and buying more data-driven, more accurate, and working alongside their other media programmatic efforts
4. Audience planning and buying - using incredible data resources to help index which sites will be most effective times to advertise, setting up location-based geo-fences to best capture the target audiences and allowing demand and supply partners to target consumers OOH in a more granular and data-driven way than ever before
5. Campaign measurement - partnering with the best in class data partners to identify physical store visits during / after a campaign to bring another level of accuracy and accountability to OOH

How You’ll Make an Impact

• Deliver and oversee the Country vision and revenues as set by the Managing Director, APAC and Global commercial team.
• Lead all demand side sales strategies into Agencies, trading desks, omni-channel DSPs and Poster Specialists, in order to drive enhanced revenue generation for the business, and understanding where to focus our
• Work with the Publisher Development team to attract new supply partners and to maintain relationships in your region.
• Own the territory sales performance, reporting directly into the Managing Director, APAC all sales strategy successes, weaknesses, opportunities and threats
• Communicate clearly and confidently sell Hivestack's value proposition, market offerings and USPs to senior stakeholders. This will include strategic presentations as well as being able to physically demonstrate the platform live to clients.
• Collaborate within the global sales team to deliver a standardised and joined up approach to CRM, ensuring consistency of reporting (including contact reports, pipeline management, revenue forecasting and budgeting)
• Provide leadership and guidance to the Country sales and support team, developing ongoing targets and taking responsibility for the teams performance against those targets
• Establish a Country-specific training programme to ensure consistency of message in market
• Deliver on Country opportunities when they arise to improve sales performance or enhance business profit
• Deliver clear sales management processes for all existing and new demand partners to ensure high levels of service are maintained at all times
• Regularly review territory supplier relationships, collaborating with the hubs publisher development lead to ensure supply partners are well managed
• Report into head office all challenges, resource requirements and issues in order that we deliver excellent performance in every region.

What do you need to perform in this job

• Demonstrated experience of working in a fast paced, high growth environment and managing a successful sales team or product
• Knowledge of, and good relationships with, all demand-side partners in your Country including agencies, trading desks, omni-channel DSPs and OOH Specialists
• Excellent communication, interpersonal and presentation skills, including the ability to showcase the platform live to clients
• Commercially focused in everything you do
• Experience of managing senior stakeholders negotiations
• Ability to meet targets, deadlines and work under pressure, and as part of a global matrix system
• Innovative prospecting skills
• In depth knowledge of territory – both supply and demand side
• The ability to work and operate remotely, and as part of a global team across multiple timelines. This is a role for someone who can self-motivate and self-start, but with the ability to communicate back into global HQ with key results and areas that need support.
• We are a small team that is growing fast, and it is important that we get our culture right as we spread around the world. We are looking to build a global network of incredible and diverse talent.
• We want people who see opportunity and excitement in every opportunity, people that can adapt quickly to change, who are flexible in their approach to creative challenges, who don’t give up (ever) and are open and transparent with each other.
• Director demand roles will be leading our sales partnership conversations in each region, but could be the only hire in the country (with remote support from regional and global teams). As a result, this role is for self-starters who are able to manage themselves, take control of their workloads and working into the Regional and Global heads, be sure of a strategic direction and to execute against that.
• Programmatic OOH is a very new technology, and as such the talent pool is new. In terms of where we have seen are most success so far you will either be experienced in all things OOH and DOOH, or you will have come from a digital / programmatic / adtech background.
• If you have come from an OOH / DOOH background, we would expect a strong knowledge of the evolution of programmatic technologies in OOH, comfort with data and its usage on OOH, automation, and the challenges of moving from a panel sell to an audience sell.
• If you have come from the digital / programmatic background, we need to know that you understand the evolution and development of programmatic OOH, the main players involved in your region, knowledge and relationships with the trading desks, omni-channel DSPs and agencies.
• These roles are all about action, and delivering results quickly in a world that is exploding globally.
• We are incredibly excited to be taking on these new key hires in new markets and watching Hivestack grow and grow across the We can guarantee a fun ride, hard work and some great success ahead.

What We’ll Bring to the Table

• An opportunity to grow with a dynamic global company with personal and professional growth
• Work with a small collaborative team where you can directly impact both product and culture
• Benefits, wellness allowance and work from home office perks

Our culture

Our core values reflect the essence of who we are and how we work towards a common goal. Our core values are:

• People First - We are a business that cares. We care about our partners. We care about each other.
• Embrace the fast lane - As a group we are motivated by our ability to think and act quickly under all circumstances.
• Move as one - Our team of excellent achievers is a reflection of the faith and belief we all have in each other.
• Innovation over comfort - Innovate through experimentation and take calculated risks often.

Interested in learning more about Hivestack? Check out our website here.

Feel this is the right opportunity for you? We would love to hear from you. Please apply here.

Hivestack is committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. Hivestack is a proud equal opportunity employer.