Digital Marketing Associate

Who is Derbysoft?

DerbySoft is a global technology company serving the world’s top travel brands since 2002. The company continues to develop the next generation of online hotel distribution infrastructure: a fair, effective, and enterprise-independent global distribution network that enables travel suppliers, distributors, and media partners to connect with each other while maintaining their own business models, connectivity preferences, and data logic.

What do we do? 

DerbySoft reinvents its business constantly and has entered the digital marketing space in order to drive growth through technology. DerbySoft is uniquely positioned to deliver the #1 marketing platform for the hotel industry and investing accordingly. Click is our SaaS advertising platform. It integrates business intelligence, bidding automation as well as connectivity and caching. The platform allows hotel chains and marketing agencies to budget, automate and control digital marketing campaigns across multiple media partners, ultimately driving bookings and revenue at the highest ROI.

Who will be your team? 

Join the Performance team: a small, fast growing, international team made of passionate marketers and data scientists. We work closely with the world’s leading hotel brands, alongside great partners like Google, TripAdvisor, Trivago, Kayak, just to name a few. Meet top talent in the digital travel industry you can trust, learn from and innovate with.

What will you do? 

1. Campaign management: Develop, implement and manage metasearch campaigns across metasearch engines (like Google Hotel Ads, TripAdvisor, Trivago and Kayak) and PPC and PMax campaigns on search engines (Google, Bing).

2. Bid management: Optimize bid strategies to ensure cost-effective ad placements while maximizing the campaign goals or the customer commercial objectives.

3. Performance analysis: Monitor, analyze, and report on campaign performance, using our product (Click, our Saas advertising platform) or platforms such as Google Ads. 

4. Reporting: Prepare regular performance reports, insights, and recommendations for stakeholders and lead business reviews (QBRs) with customers and top channels.

5. Account management: 

   1. Act as a liaison between our product (Click, our SaaS advertising platform) and our customers (the marketing teams at top hotel brands) to ensure they are using our product in an effective and successful manner and to drive customer satisfaction, retention and build a long-term relationship.

   2. Oversee the planning and delivery of their digital marketing campaigns (for self-serve customers) in order to provide recommendations and advice to help clients achieve their business objectives.

   3. Support customers to leverage our advertising platform and its advanced models to drive bookings and revenue at maximum ROI through efficient marketing campaigns

What do we need? 

• 2+ years of professional experience in PPC campaign management (Google Ads, Bing Ads, etc.)

• Experience with metasearch platforms (e.g., Google Hotel Ads, TripAdvisor, Trivago) is highly desirable.

• Professional experience managing clients and client accounts is highly desirable.

• Data driven, with strong analytical skills, you are able to design appropriate tests/analysis to identify business opportunities

• Excellent communication (oral, written) and presentation skills

• Excellent English communication skills

• Proficiency in Excel

• Proficiency in PowerPoint or Google Presentation

• Experience with website analytics tools a plus (Google Analytics for instance)

What do you have to bring to the table?

• You are a self-starter, driven by a passion for excellence

• Strong prioritization, planning and organizational skills

• A propensity for relationship building, who care about customer needs and goals

• Lifelong learner, you want to be in a dynamic environment where each day will teach you something new

• Thorough, you have an outstanding attention to detail

• Resilient, you adapt quickly

• Creative problem solver with an entrepreneurial spirit

• Can-do attitude and the willingness to roll up your sleeves and get your hands dirty (we operate like a startup)

What are our preferences?

• Experience in the travel and hospitality sector

• Experience in startup or high growth businesses

• Understanding of hotel revenue management

• Google Analytics and Adwords Certifications

• Experience working in cross-functional teams, coordinating various actors towards one common goal

• Proficiency in Google GSuite (Gmail, Drive)

• Experience identifying business needs to design new products and services

• Bilingual Spanish is a plus

Why work with Derbysoft?

• We offer competitive salary based on experience, annual bonuses and referral bonuses

• Peer recognition programs

• Health benefits

• Free coffee! (To recharge your batteries)

• Pension plan

• Transport and restaurant tickets

• Working from home

• Casual work environment where teamwork is key

• Nice and comfy office at the city center (Diagonal)

• Work with passionate experts who will share their knowledge and help you develop and grow!