Email Marketing Specialist (ZR_17649_JOB)

This is a remote position.

Role Name: Email Marketing Specialist

Schedule:

• 20 hours per week, flexible during client business hours
  

Client Timezone: Singapore Standard Time (SGT)

Join a prestigious training and consulting firm that has been a cornerstone of professional development in Asia for over three decades. This forward-thinking company is dedicated to empowering businesses through innovative learning solutions and expert consultancy. With a dynamic team of industry leaders and a commitment to excellence, this organization offers an exciting environment for finance professionals to make a significant impact.

Position Overview:

As a Email Marketing Specialist, you will play a pivotal role in driving our marketing initiatives and enhancing our outreach efforts. Your expertise will contribute to our consultative sales approach, enabling us to better understand client needs and tailor our solutions effectively. You will be part of a strategic team focused on overcoming operational challenges while leveraging modern technology to streamline processes and improve administrative efficiency. This position is ideal for someone who thrives in a dynamic environment and is passionate about connecting businesses with impactful training and consulting solutions.

Key Responsibilities:

• Create and distribute EDMs using Mailchimp 1-2 times weekly to engage potential leads and existing clients.
  
• Create and manage a social media and EDM Content calendar and strategy
  
• Weekly  Report on clicks and engagement metrics from EDM campaigns to assess effectiveness.
  
• Design graphics on Canva and   Post on LinkedIn 2-3 times weekly to promote our offerings and engage with our audience.
  
• Conduct ongoing B2B lead generation to identify and engage potential hotel(delete) partners.
  

Secondary/Support responsibilities:

• Help to develop outreach sequences for the sales team, targeting leads who express interest through our feedback form.
  
• Prepare weekly marketing reports to track performance and inform strategy adjustments.
  
• Update and manage our WordPress website every week, including new programs, pricing updates, funding information, enrolment/E-registration pages
  
• Prepare and send monthly emails to the Ministry of Culture, Community and Youth (MCCY) detailing our programs and available funding. 
  
• Update and manage contact lists on an ongoing basis to ensure accurate and up-to-date information.
  
• Develop and implement strategies to expand our network and outreach efforts within the hospitality (replace with: training and consulting) industry.
  
• Assist with the design and support of sales decks as needed to effectively communicate our value proposition to potential clients.
  

Qualifications:

• Proven experience in marketing, lead generation, or a related field.
  
• Proficiency in email marketing platforms (e.g., Mailchimp) and social media management.
  
• Familiarity with WordPress and basic website management (no-code to low-code experience OK).
  
• Strong communication and organizational skills.
  
• Ability to analyze data and generate reports.
  
• Experience in B2B marketing, preferably within the hospitality (replace with training, consulting and professional services) sector, is a plus.
  

Requirements