Social Media and Digital Lead (South Africa)

About Greenpark 

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.  

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. 

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

Why the job exists 

• To work across different social accounts to support the content production and scheduling, as well as advising on channel best practices.  

• To work with the Head of Content and Head of Strategy on social strategy to meet client and audience needs. 

• To work with the Head of Content to scope and define the Social Media offering within the business, as well as adapt it as required to continually meet best practices. 

• To continually uphold the brand guidelines of our client partners and find new ways to improve performance.  

• To provide ongoing insights through social listening to help inform content creation planning and execution. This includes using these insights to help shape non-social content planning, such as editorial and creative.  

• We work with a variety of clients across the Beauty, Food & Beverage, Health & Wellness, and Pharma industries, so a mix of experience is desirable.  

• We cover both B2C and B2B, however, B2B will be the primary focus of this role initially, particularly working with brands in the Food Services and Pharma industries.  

What the job covers 

• Primary Channels to have experience in include: Instagram, YouTube, Facebook, TikTok, Pinterest, Twitter, LinkedIn. 

• Knowledge of best practices in digital publishing, web, SEO, and CRM. 

• Setting and monitoring social media best practices and quality standards across the EMEA region.  

• Setting and refining the Social Media service offering within the business, including required tools and resources for optimal efficiency and performance.  

• Building and evolving an internal social media team that will fulfil our business and client needs.  

• Social Media content planning and asset production including ideation and copywriting, alongside our Strategy, Editorial, Creative, and Production teams.  

• Publishing and scheduling social content and reporting back on its effectiveness to clients and internal teams with monthly performance reports. 

• Establish Community Management Guidelines for each of our accounts where required.  

• Outreach to experts (internal, client and external) for original content creation and problem-solving regarding Community Management queries. 

• Communication with clients and brands for ongoing strategic development and opportunity sizing. 

• Work with the local teams to ensure that there is a clear and consistent Social Media performance report (monthly). 

• Influencer strategy and management. 

Responsibilities 

• Working closely with the broader EMEA teams on a day-to-day basis for strategy, planning, production, and reporting.  

• Oversee all social media account activity to ensure smooth delivery and content excellence is maintained.  

• Review & maintain processes regarding social media work on a regular basis. 

• Lead on social media insights gathering to inform the direction of our content creation formats & internal service offering.  

• Working with GPC creative and production teams to brief assets and adjustments whenever necessary. 

• Review all monthly social calendars, schedule and deliver content for the month. 

• Set up and manage local retailer/influencer/brand partnerships and competitions on social platforms. 

• Participate in and lead the pitching of our social media offering to new clients.  

• Interviewing for senior social media resources for our teams.  

• Copywriting captions, content, CRM newsletters and articles as required. 

• Working knowledge of best practices across digital platforms including web, social and CRM.