Senior Manager, Retail Marketing Operations

Dealership:

Senior Marketing Manager

The Senior Marketing Manager is responsible for leading the marketing communications for auto dealerships with the goal of driving traffic and earning customers for life. This position will also be responsible for leading, training, and mentoring an assigned team of 3 - 6 Marketing Managers. 

The Senior Marketing Manager reports to the Marketing Director.

Location: Detroit, MI (Hybrid)

Responsibilities

• Manage and lead a team of 3 - 6 Marketing Managers
• Lead, train, mentor and assist in hiring Marketing Managers (when needed)
• Organize at least quarterly team training meetings
• Support and assist team Marketing Managers with all stores including focus stores as assigned by GVP
• Lead out in communications to GVPs in team area of focus store action plans and status
• Serve as an expert in and a resource for internal marketing teams, GVP and store managers. Communicate and educate in a professional manner that generates enthusiasm for each store’s marketing strategies and plans
• Be a resource for internal marketing teams to provide feedback, guidance and recommendations on Lithia Marketing products, process, or offerings
• Recommend and coordinate Group General Manager marketing trainings as in partnership with GVP
• Assist Director Marketing with national marketing bi-annual training meetings
• Develop and led traffic generation and in-store traffic management ROI meetings with a heavy emphasis on Digital/Online Marketing and CRM/store process
• Partner with each assigned store General Manager to build and execute annual marketing communications plans that achieve store Annual Operating Plan (goals) with a highly efficient marketing spend ROI
• Partner with internal LAD Marketing team members and external agencies to create content and measure the results of the campaigns
• 6 Priority duties include:
  • Optimize clients digital marketing presence
  • Report Marketing ROI
  • Enhance conversions on Website, Social, and Third-Party listing sites
  • Share best practices for Digital Retailing integration
  • Review in-store CRM practices and results, with focus on measurement, reporting and increasing sales
  • Review in-store CRM task management to ensure timely and connected

Skills and Qualifications

• Strong attention to detail
• Sense of urgency
• Excellent communication
• Google Analytics, Firstlook, Dealership CRM systems (ie CDK, eLeads, VinSolutions, DealerSocket, etc), Digital Retailing tools
• Passionate about applying multi-disciplined marketing strategies to sell and service cars and satisfy customers
• Data/Budget analysis to understand efficacy and ROI of marketing strategies
• Proficient in Microsoft Office Suite
• Bachelor’s degree in Business, Marketing, Communications, Advertising or commensurate experience is required
• Experience with online, social marketing as well as automotive traffic and sales process
• 15+ Years in Marketing or Digital Automotive retailing experience

Competencies

• Does the right thing, takes action and adapts to change
• Self-motivates, believes in accountability, focuses on results, makes plans and follows through
• Believes in humility, shares best practices, desires to keep learning, measures performance and adapts to improve results
• Thrives on a team, stays positive, lives our values

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.*

• Up to 1/3 of time: standing, walking, lifting up to 25 pounds
• Up to 2/3 of time: sitting, kneeling, reaching, talking, hearing

*Reasonable accommodations may be made to enable individuals to perform the essential functions.

NOTE:  This is not necessarily an exhaustive list of responsibilities, skills, or working conditions associated with the job.  While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed.

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver's license in your state of residence necessary for select roles. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.