Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
Position Overview:
Apollo is looking for a world-class leader to join our team as the Director of Social Media, Community, and Customer Marketing.
In this role, you’ll lead our efforts across all of our owned social channels, our 8,500+ member community, and will be an instrumental player in Apollo’s brand marketing efforts. You’ll inherit a stellar team of 3 employees, and will own a substantial budget.
Your mandate? To grow Apollo’s brand presence and dominate the narrative in our industry, generating tens of millions of organic impressions per month, while maintaining a high engagement rate across all channels, and growing our follower base from ~120k to over 1M.
You’ll work closely with content marketing, brand design, product, partnerships, and other teams at the company to craft and deploy a social and customer marketing strategy that cultivates raving fans of Apollo across the world. Along with your team, you’ll champion Apollo’s customers and personas, and create unique and compelling stories across all social channels to inform, delight, and engage our audience.
This role reports to the VP of Content Marketing & Product Education. The ideal candidate for this position has built and scaled multiple world-leading brands across numerous social channels, and has a strong grasp of customer and community marketing. You’re an excellent storyteller, creative to your bones, and have a portfolio that places you firmly in the top 1% of practitioners in your field. In addition to being a top-notch operator, you’re a phenomenal people leader and collaborator, with a demonstrated record of building and developing high performing teams. A background in sales or sales technology is a strong plus, as is a strong and demonstrated skill as a project manager.
Responsibilities:
- Lead and manage a team of 3 full time employees, plus a bevy of contractors and agencies — and hire, onboard and retain world-class team members as necessary
- Define campaign and program goals and KPI’s, and create robust reporting around all social content and campaigns
- Oversee the conception, production and distribution of content that delights, informs, entertains, and earns Apollo an ever-increasing share of voice across all owned social channels, including LinkedIn, TikTok, Instagram, Reddit, Twitter, and others
- Lead our influencer marketing efforts, deploying a roster of creators across channels that is always on-message and on-point
- Craft overarching stories and narratives that further Apollo’s business goals and build our owned audiences
- Cultivate and activate an army of 1,000+ superfans of Apollo via the Apollo community and Apollo’s Customer Advisory Boards
- Ensure Apollo’s slack community is the most valuable resource for sales, revenue operations, and small business professionals in the world through slack programming, in person meetups and engaging online workshops
- Create a flywheel of content about and created by Apollo’s customers that feeds every other content-creating program at the business
- Work cross-functionally across the business to activate Apollo employees to participate in our social and community campaigns
This role is fully remote (but must be based in North America) and will require occasional travel.
Qualifications:
- 10+ years of experience in marketing, with at least 5 years in social media management and 5+ years leading teams
- 3+ years of experience at a high-growth b2b SaaS company, preferably with a product-led growth motion
- A demonstrated track record of creating exceptional brands and narratives across numerous social channels — you’ve scaled followings from 100k to 1M and beyond multiple times
- A portfolio of extraordinary social content you have produced yourself, along with statistics and metrics that show tangible business results from your work
- The ability to measure and report on the efficacy and impact of your team’s work
- Exceptional writing, editing, storytelling, content creation and presentation skills
- Excellent leadership skills and a background of hiring, motivating, developing, and retaining world class talent
- A background in b2b sales is a strong plus
What You’ll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!
