Here’s why we need your help
We are seeking a curious Digital Advertising Analyst to review and analyze client performance on their ad campaigns. Performance managers play an important role in providing clear return on client investment in Recovery.com, as well as building trust and developing relationships with advertisers on the Recovery.com websites.
In this role, you will be partnered with an Account Executive to manage your own portfolio of international clients (excluding clients in the United States of America, Canada, and India) and be responsible for understanding the various levers we utilize to drive admissions for our advertising partners. This role also includes supporting the International Performance Team by taking ownership of aspects of the onboarding process, attribution setup projects, advertising performance reviews, advertiser profile updates, as well as ad hoc projects.
Internally this title is: International Advertising Performance Manager
Work Location
This 100% remote but does required you to be located in the United Kingdom
How you know you’re being successful
- Clients are so pleased with the ROI they receive from their ad campaigns that they renew and expand their budgets with Recovery.com month over month.
- Your curiosity will drive you to dig deeper into the data and be the authority and subject matter expert to understand what makes advertisers successful on our platform.
We’ll expect you to do things like these
- Ad Campaign Performance Management - 75%
- Onboard new advertisers onto our platform which includes:
- Leading and managing the onboarding process, including implementing and testing attribution set up.
- Conducting in-depth client value discovery.
- Understanding our clients differentiators and strengths and ensuring that these are reflected in their profile and communicated to the ad ops team.
- Project managing the onboarding and measurably minimizing time to launch new accounts.
- Schedule and lead performance review meetings with clients looping in internal subject matter experts (SMEs) as needed.
- Develop a deep understanding of each advertisers’ unique needs, differentiators, and KPIs including cost per admit, call volume and their ideal client profile.
- Review advertiser KPIs and research any anomalies leveraging reporting platforms including Google analytics, Tableau, CRM data, and call tracking metrics.
- Identify and present budget expansion opportunities to the account executive and work as a team to develop strategies on expanding advertiser budgets.
- Monitor data leveraging Tableau and other data tools to analyze website traffic to identify inefficiencies in an advertiser’s media mix, as well as opportunities for ad placement & profile optimizations.
- Maintain and adjust advertiser profiles to optimize exposure across the site.
- Collaborate with our revenue operations, product and research teams to advocate for your advertising clients and provide suggestions for process improvements.
- Invest in your own learning and development in the domain of digital ad performance.
- International Team Support: 25%
- Manage various aspects of the onboarding process for all international advertisers such as the preparation of client facing documents / slide deck, profile set up, attribution projects.
- Head new and ongoing attribution projects including coordination with Agency Partners and Clients up to the successful implementation, as well as ongoing monitoring.
- Assist with Performance Meeting preparation and follow up including the compilation of reports, data analysis, campaign optimization suggestions, slide deck creation, and logging meeting details in CRM.
- Ensure that treatment inquiries through Recovery.com are well received by troubleshooting as issues are raised.
- Update advertiser profiles to optimize ad campaign performance and proactively provide recommendations for further changes based on data.
- Liaise with internal Teams on ongoing projects requiring feedback, such as bug reports.
- Assist with ad-hoc projects such as profile audits and client requests.
Required Qualifications
- 2-5 years experience in a similar role
- Ability to speak English
- A high degree of proficiency in generating reports and interpreting data
- Experience utilizing spreadsheets and pivot tables to combine & analyze data from various sources
- Experience as a customer-facing representative comfortable engaging with executive level customers
- Having a natural curiosity that drives you to seek out a deeper understanding of questions that you encounter
What we think will improve your chances of success
- Previous experience working in an agency managing advertiser accounts.
- Experience in building reports in Google Analytics or similar platforms.
- Experience in digital advertising.
- Experience in the behavioral health space.
- Experience in an analytical, data-driven role.
- Experience or ability to learn and competently multitask on several platforms including Copper (CRM) system, Tableau, Excel, Asana and others.
- Demonstrated time management skills.
- Experience working with other Teams or Departments to define, monitor, and improve Key Performance Indicators (KPIs) for the revenue team.
- Experience maintaining and updating customer data in SalesForce, HubSpot, Copper or a similar CRM platform.
- Completed Bachelor's degree preferred
Travel Expectations
Twice a year for company gatherings
Compensation
The base salary range for this position is 35,000-50,000 GBP with on-target earnings of 4,500 GBP (uncapped), plus eligible benefits. Compensation may be adjusted based on tenure and experience.
Total Comp: 39,500 GBP - 54,500 GBP
Equity Options
In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company’s growth.
Quarterly Bonus
An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.
Benefits and Perks
This role is eligible for the following benefits and perks:
- Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents) Based on country requirements and offerings
- Short- and long-term disability and basic life insurance
- Retirement Savings Program (100% company match up to 3% and 50% on the next 2%)
- Paid time off, paid holidays, and leaves of absence
- Education Assistance (for educational coursework directly related to your role)
- Flexible hybrid and work-from-home policy
Physical Requirements
- Sit down and operate a computer for extended periods of time
- Able to work in an open office environment
About Recovery.com
Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.
Launched in 2017, Recovery.com is a late-stage startup based in Madison, Wisconsin, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.
Our core values aren’t just words to us! They define who we are and how we work. People who are successful at Recovery.com:
- Regularly show compassion and empathy for customers, patients, and fellow colleagues
- Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
- Strive for growth and humbly seek to improve in all aspects of work
- Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
- Exhibit accountability by not only fulfilling their own responsibilities, but helping others in their work as well
- Embrace creativity by testing the norms and being open to new ideas
