Senior Campaign Manager

Nextiva is seeking an experienced Senior Campaign Manager with a strong background in content marketing to drive pipeline growth and engagement across all channels, supporting Mid-Market and Enterprise segments. This role requires a strategic thinker with expertise in multi-channel, content-led campaigns tailored to the buyer's journey, particularly for B2B SaaS and contact center markets. You will work closely with cross-functional teams to deliver effective, integrated marketing programs that align with our business priorities.

Key Responsibilities:

• Develop and Manage Campaigns: Oversee end-to-end campaign execution, from initial development and timeline creation to budget management and performance tracking, collaborating with cross-functional teams.
• Execute Multi-Channel Content Programs: Lead integrated marketing efforts across a variety of tactics—including content, webinars, 3rd party media, field events, and nurture programs—to engage prospects and existing clients.
• Collaborate for Consistent Messaging: Partner with product marketing, content creators, and sales teams to ensure that messaging is cohesive, resonant, and tailored for target markets, personas, and specific campaign goals.
• Data-Driven Optimization: Measure, analyze, and report on campaign performance in collaboration with the data analytics team, using insights to refine strategies and drive growth efficiently.
• Sales Funnel Alignment: Collaborate with XDR teams to monitor funnel activity, align marketing and sales efforts, and support campaigns with relevant content, lead nurturing, and efficient follow-up.
• Champion Mid-Market GTM: Act as a key advocate for Mid-Market GTM initiatives, educating internal teams and guiding best practices for broader organizational alignment.

Qualifications:

• 8+ years of experience in demand generation for Mid-Market/Enterprise B2B SaaS; experience within the contact center sector is highly desirable.
• Deep knowledge of funnel metrics and strategies for generating and accelerating qualified leads, pipeline velocity, and conversion.
• Proven expertise in campaign strategy, development, execution, and performance measurement, with a focus on content-driven demand generation.
• Proficiency in marketing automation tools and Salesforce for campaign tracking, lead management, and reporting.
• Strong analytical skills to derive actionable insights and optimize programs.
• Excellent project management abilities for effective program delivery and cross-functional alignment.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

The expected hiring range is $101,000 - $157,100. A different level in the job hierarchy may apply to a specific candidate, resulting in a different hiring range. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 -  401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career! 

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! 🚀

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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