PPC Manager

Our US Partner is a company that specializes in manufacturing high-quality replacement parts and accessories for various appliances.

We are seeking a highly skilled and results-driven PPC (Pay-Per-Click) Manager to oversee and optimize our paid search campaigns across multiple platforms. The ideal candidate will have a strong understanding of paid advertising strategies, analytics, and budget management, with the ability to drive traffic, improve conversion rates, and achieve key business objectives.

This is a full-time role, on a US shift and on a Work from home (WFH) set-up.

If you have the right skill set, this may be your opportunity to enter this fast-growing organization

Duties and Responsibilities:

• Campaign Audit and Optimization: This role will involve auditing each ASIN with active inventory, analyzing campaign structures, and identifying areas for improvement based on provided metrics.
• Keyword Research and Campaign Development: By conducting in-depth keyword research, this role will target ASINs with poor ACOS/ROAS, creating new campaigns tailored to these metrics rather than merely adjusting existing bids.
• Ongoing Campaign Management: Regular adjustments and optimizations of newly created and existing campaigns, especially those with high ACOS, will ensure they align with weekly ad sales targets and ACOS goals.
• Performance Tracking and Reporting: Through continuous monitoring and reporting, this role  will provide insights into ad performance, ensuring that each campaign meets its benchmarks and drives positive results.
• Listing Audits and Content Improvement: Starting with our best-selling items, this role will audit and enhance descriptions, backend keywords, and content across all listings to maximize visibility and engagement.
• New Listing Creation: One of the critical aspects of this role will be creating new listings with optimized content, accurate backend information, and high-quality images, ensuring that each listing is compelling, complete, and ready for launch.
• Variation Management and Catalog Organization: By managing the creation of parent-child ASIN relationships, this role will keep our catalog organized and optimized for customer experience.
• Amazon Case Management and Compliance: From opening cases to coordinating with Amazon support, this role will follow up to resolve any issues, ensuring all listings comply with Amazons latest policies.
• Content Coordination: Working closely with GD and our 3D render team, this role will oversee the optimization of product images and A+ content, enhancing our visual presentation and brand image.