Senior Events Marketing Manager (Campaign planning)

• Audience Acquisition Strategy: Develop the marketing strategy for core event programs and events, including building audience segmentation, delivering a channel mix, campaign themes and campaign timelines.
• Marketing campaign execution: Collaborate across Global Events, Creative, Web, Content and Product marketing teams, and cross-functional marketing teams (i.e. Event Marketing, Product Marketing, Performance Marketing) to build and ship event audience acquisition campaigns that align with overall initiatives, strategy and branding. Execute strategies to drive audience acquisition through email, organic social, GDN, paid advertising, web personalization, and enablement programs. You know how to think about each individual marketing channel and implement the most impactful campaigns that will deliver measurable results via successful event registrations or engagement following events. You will act as the "CMO" for your assigned programs, ensuring the acquisition efforts are optimized resulting in event objectives and targets being reached.
• Campaign Optimization & Experimentation: Continually review campaign performance data and optimize for performance. Remain agile and strategically shift campaigns mid-flight as needed. Assess throughout each campaign lifecycle what's working vs. what's not and be able to provide recommendations and pivot campaigns based on findings.
• Creative & Design Asset Coordination: Partner with Client Design on the development of design assets for all campaigns ensuring each aligns with the campaign message and goals.
• Messaging, Content development, Copywriting: You’ll develop draft copy for emails, website content, social media posts.
• Reporting: Keep your eye on the data and deliver end-to-end campaign performance reporting and analytics including how to track each best and which metrics to report on.
• Project management: Drive the overall project management for all event marketing efforts through timelines and Jira ticket management.
• Relationship building: Cultivate strong relationships with key internal stakeholders and external partners or endors.

• 6-7 years of event audience acquisition or demand generation experience (preferably in tech enterprise events)
• Project management expertise, including with virtual teams
• Event marketing/operations or field marketing experience (preferably in tech)
• Experience with Event Campaigns plan creation and being operational
• Experience working with target audience (technical personas, current customers etc.)
• Strong presentation skills
• Experience working with Jira and Confluence
• Data-driven and highly analytical
• Experience with email marketing, and social media marketing on Twitter, LinkedIn and Facebook
• Excellent communication skills with both peers and leaders
• Experience creating and managing a multi-channel integrated marketing campaign calendar
• Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
• Superb prioritization skills to individually detect and deliver the most important things first
• Ability to effectively delegate work across virtual teams and build strong peer relationships
• Ability to multitask and take the lead on several tasks simultaneously
• Desire to consistently enhance marketing efforts, bringing new ideas to the table – both strategic and executional
• Excellent eye for detail
• Adapt to changes with short notice and tolerate frequent interruptions.
• Experience using slack and gSuite (google calendar, slides, sheets, docs)

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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