Copywriter, Social

About the team

As a Copywriter (Social-Led and Culture-First), you will play a pivotal role in shaping Zillow's brand voice and driving engagement through innovative campaigns across social, experiential, partnerships, OOH and beyond. You'll flex your creative ideation skills and craft compelling narratives that resonate with our target audience.

About the role

We are seeking a candidate that can enrich the team with the following;

• Audience-Centric Concepts: Develop concepts that are culturally relevant, engaging, and aligns with our brand's voice and messaging.
• Social Media Expertise: Demonstrates proficiencies in using various social media platforms and understands their nuances, algorithms and methodologies.
• Platform-Specific Copy: Create compelling, platform specific narratives, considering factors such as character limits, user behavior, and platform-specific best practices. While connecting with our audience on a cultural and emotional level.
• Collaboration and Partnership: Work closely with art directors, designers, and other team members to develop cohesive pitch decks and innovative campaigns. Contributing positively to a team environment.
• Innovation and Experimentation: Stay ahead of industry trends and explore new technologies to create groundbreaking content. Always looking for new and creative ways to engage audiences.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $42.40 - $67.70 Hourly. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• Proven experience as a copywriter, specializing in social media and content centered around cultural themes.

• Strong writing skills and ability to craft compelling narratives.

• Expertise in social media platforms and their nuances.

• Understanding of cultural trends, subcultures, social movements and insights.

• Excellent communication and collaboration skills.

• Ability to work independently and meet deadlines.

• Passion for staying up-to-date on industry trends and emerging technologies.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.