Corporate Marketing Senior Manager, B2B Strategy

Position Summary: Corporate Marketing Senior Manager, B2B Strategy

Company: Aeroflow Health
Location: Remote with occasional travel to headquarters

Position Overview:
Aeroflow Health is seeking an experienced, forward-thinking Corporate Marketing Senior Manager, B2B Strategy to drive impactful B2B marketing initiatives for our six essential product lines. This high-impact, remote role is critical to enhancing Aeroflow’s market positioning and brand differentiation, while directly contributing to the company's mission to make high-quality medical equipment accessible through insurance. Acting as a player-coach, you’ll lead a corporate marketing team and partner with agencies to execute transformative campaigns from concept through completion, blending strategic oversight with hands-on project involvement.

Key Responsibilities

• Brand Strategy and Positioning: Develop and execute B2B-focused brand strategies that position Aeroflow Health as an industry leader, especially within payer partnerships and healthcare markets.
• Campaign Development and Execution: Oversee comprehensive multi-channel marketing campaigns across digital, SEO, and paid media, ensuring consistent messaging and alignment with business objectives.
• Data-Driven Storytelling: Use data insights to create compelling narratives that highlight Aeroflow’s value and impact, focusing on key performance indicators that drive brand and business growth.
• PR and Media Relations: Manage public relations and collaborate with agency partners to enhance Aeroflow’s visibility in the market, maintaining strong media relations.
• Corporate Website & SEO Management: Align the corporate website and SEO strategies with business objectives, optimizing for inbound leads and brand visibility.
• Employee Engagement & Event Planning: Lead initiatives to foster a cohesive and motivated workplace culture through internal events and engagement activities.
• Cross-Functional Collaboration: Work closely with sales and business units to craft B2B strategies that support overall company growth and effectively engage internal and external stakeholders.

Must-Have Qualifications

• B2B Marketing Expertise: 5+ years of experience in B2B marketing, preferably within health, family, or related industries.
• Proven Brand Leadership: Demonstrated ability to take brand campaigns from concept to completion, particularly in digital and multimedia spaces.
• Marketing Team Leadership: Experience managing and mentoring a marketing team with a track record of building high-performing, creative teams in a player-coach capacity.
• Data-Driven Approach: Extensive experience in A/B testing, campaign analysis, and data utilization to refine and optimize marketing strategies.
• Website and SEO Management: Strong background in corporate website management and SEO, ensuring alignment with business objectives and optimizing for lead generation and brand awareness.
• Hands-On and Strategic: Ability to balance strategic oversight with hands-on project management, contributing directly to campaign execution and optimization.

Why Join Aeroflow Health?

At Aeroflow Health, you’re not just advancing business goals—you’re making a real impact by supporting patients’ access to essential medical equipment and support. Join a collaborative, fast-growing team where creativity and data-driven strategies come together to deliver transformative results.

What Aeroflow Offers

• Comprehensive Benefits: Health, dental, vision insurance, FSA or HSA options, optional life insurance, and 401K with company match.
• Parental Support: 12 weeks of parental leave for birthing parents and 4 weeks for non-birthing parents, along with fertility stipends, free diapers, and breast pumps.
• Flexible Work Environment: Fully remote role with occasional travel to headquarters, providing a balanced work-life structure.
• Professional Growth: Opportunities for career advancement in a mission-driven organization.

Aeroflow Health is proud to be Family Forward Certified, an Inc. 5000 Best Place to Work award winner, and recipient of the HME Excellence Award and Sky High Growth Award.

Aeroflow Health is an equal opportunity employer committed to fostering a diverse, inclusive workplace. We prohibit discrimination based on race, sex, religion, disability, and other protected characteristics as outlined by federal, state, and local laws.

If you’re ready to make an impact, thrive in a player-coach role, and help shape the future of healthcare marketing, we’d love to hear from you!