Associate Director, US Marketing - Hematology

At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.

The Role
The Associate Director, US Marketing, Hematology will develop and implement brand strategies and execution for Genmab’s first asset in hematology, EPKINLY.  This critical role will report directly to the Director of EPKINLY HCP Marketing and be expected to work closely within the US Marketing Team; with EPKINLY cross-functional teams; and EPKINLY Alliance collaboration partners. Success in this role will require strong leadership, realizing strategic and tactical synergies, indication leadership, and pan-indication brand activities.  Overall, he/she will be an important leader on the brand team, driving strong alignment and partnership with cross-functional and Alliance collaboration partners. 

Success in this role will require strategic thinking, strong leadership skills, a collaborative mindset, oncology/hematology (w/ recent launch) experience (highly preferred), and a proven record of accomplishment operating in an emerging/developing organization.

Responsibilities

• Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership
• Seamlessly integrate promotional strategies into the overall product brand plan
• Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals
• Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications
• Effectively translate primary & secondary data into insight-driven decision-making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage
• Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization, as well as Alliance collaboration to drive performance results
• Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force. 
• Manage project timelines, budgets, and all key deliverables aligned to brand goals

Requirements

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 5+ years of professional relevant experience required, including US in-line marketing experience
• People management experience is highly preferred
• Oncology/hematology marketing experience highly preferred.  Accelerated approval experience highly preferred
• Prior joint venture/ co-promote / co-marketing alliance experience preferred
• Strategic and creative mindset.  Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong sales force engagement and execution.  Digital and non-personal marketing experience and innovation.
• Excellent verbal and written communication skills for a wide range of audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders.  “One team” mentality.
• Experience working in the highly complex, dynamic environment of an emerging organization is preferred.  Self-starter with strong initiative, proactive and solutions-oriented, can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• Commitment to a corporate culture of innovation, patient-centricity, inclusion and compliance.
• Ability to travel domestically

Where you will work: The role is hybrid – 3 days in our Princeton, NJ office.

For US based candidates, the proposed salary band for this position is as follows:

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.

About You

• You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment
• You bring rigor and excellence to all that you do. You are a fierce believer in our rooted-in-science approach to problem-solving
• You are a generous collaborator who can work in teams with diverse backgrounds
• You are determined to do and be your best and take pride in enabling the best work of others on the team
• You are not afraid to grapple with the unknown and be innovative
• You have experience working in a fast-growing, dynamic company (or a strong desire to)
• You work hard and are not afraid to have a little fun while you do so

Locations

Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories. Whether you’re in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.

About Genmab

Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan. 

Our commitment to diversity, equity, and inclusion

We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information. Learn more about our commitments on our website. 

Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).

Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.