About Olly Olly
We’re Olly Olly, and we’re seeking a seasoned Senior Paid Media Manager with a passion for SaaS growth and expertise in Meta (Facebook & Instagram) and YouTube paid media strategies. If you’re skilled at overseeing both the strategy and delivery of high-impact campaigns and have experience scaling paid media for SaaS brands, we’d love to hear from you! CTV experience is a plus.
What We're Good At:
Helping small business owners focus on what they love by making their marketing more efficient, impactful, and hassle-free.
About the Role
Scaling our paid media strategy to deliver qualified leads and drive sign-ups for our SaaS offerings. We need an expert to refine and grow our approach with an emphasis on efficiency, targeting, and measurable ROI.
Are you experienced in managing paid media campaigns for SaaS across Meta and YouTube? Do you know how to optimize ad spend, reduce costs, and drive consistent lead generation? As our Senior Paid Media Manager, you’ll own the full lifecycle of media campaigns, from strategy and execution to analysis and reporting. Your role will center on data-driven decision-making, campaign refinement, and ensuring maximum ROAS while effectively guiding qualified leads to sales-assisted upgrades.
Responsibilities:
- Campaign Strategy & Execution: Develop, launch, and optimize data-driven campaigns across Meta and YouTube, ensuring ad copy, creative, and targeting align with our SaaS growth goals.
- Metrics Optimization: Track and refine key performance indicators (CPC, CPA, CTR, ROAS) to enhance ad performance, elevate conversion quality, and reduce acquisition costs.
- Advanced Audience Targeting: Utilize custom audiences, lookalikes, and user segmentation tailored for SaaS customer acquisition to expand reach while maintaining lead quality.
- Testing & Iteration: Run A/B tests on creatives, copy, and audience segments, iterating to improve campaign results based on what works best.
- Efficient Budget Management: Oversee ad spend with a focus on ROI, ensuring budgets are optimized for scalable, cost-effective growth.
- Analytics & Reporting: Use Meta Ads Manager, YouTube Analytics, and other tools to track, analyze, and report on performance, turning data into actionable insights.
- Creative Development Collaboration: Work with our design team to create high-quality ads that resonate with SaaS buyers and small business owners.
What We’re Looking For:
- SaaS Campaign Expertise: 6+ years managing and scaling paid media campaigns for SaaS companies with proven results in lowering CPC, boosting ROAS, and reducing CPA.
- Strategic & Data-Driven Insight: Skilled at interpreting and optimizing metrics such as CTR, CPA, and ROAS to make data-backed decisions that enhance performance.
- Audience Mastery: Experienced in crafting and optimizing custom and lookalike audiences to drive high-quality lead acquisition.
- Optimization Expert: Deep understanding of campaign optimization, from targeting adjustments to budget reallocations.
- Testing Mindset: Proficient in A/B testing to continually improve outcomes for SaaS audiences.
- Creative & Analytical Balance: Able to develop compelling ads and dive into performance data to refine strategies.
- Industry Awareness: Up-to-date with the latest Meta, YouTube, and CTV best practices and trends in SaaS advertising.
Why You’ll Love Working with Us:
- Creative Freedom: We encourage innovation—test new ideas, iterate strategies, and shape the future of our SaaS campaigns.
- Growth-Focused Environment: We’re scaling rapidly, offering you the opportunity to grow with us.
- Collaborative Team: Join a supportive, tight-knit group where your input is valued.
- Data-Driven Culture: We prioritize insights, giving you the tools to track your impact.
What We Offer
- Competitive salary based on experience
- Work from home
- Set Monday-Friday schedule, 8am to 5pm US Central Time (UTC-6)
- 15 days of vacation/PTO & US holidays
- An inclusive, tight-knit, exciting start-up culture offering accelerated career & personal growth
Olly'all Are Welcome
At Olly Olly, we embrace and celebrate our differences. We believe that diverse backgrounds, cultures, abilities, experiences, thoughts and perspectives lead to more creative problem-solving, better outcomes and ultimately a stronger organization. Olly Olly is proud to be an equitable opportunity employer, therefore employment is based solely on an individual’s merit and qualifications directly related to their professional competence. We do not discriminate against any applicant or employee because of race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, mental or physical disability, age, genetic information, military or veteran status, marital status, pregnancy or related conditions, or any other basis protected by law or local ordinance.
