Auto req ID: 23623
Title: Lead Analyst, Email Marketing - Remote
Job Function: Digital
Location: Remote
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.
This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.
Job Summary
The Email Lead Analyst role is responsible for the development, management, and oversight of the email/SMS reporting and visualization for the email team, providing data-driven and actionable insights and measurement of email/SMS performance against targets driving email communications supporting the H-D commercial and brand objectives. This role helps to connect customer data to optimize content and performance in the email channel and within the digital eco-system. The individual in this role is responsible for supporting the Email Team in elaborating personalized journeys and campaigns, maintaining and strategically utilizing customer lists, analyzing customer data and behavior, and handling cross-functional communication to ensure CRM needs drive the business outcomes and objectives.
Job Responsibilities
Analytics Optimization
- Analysis of email impact and performance, including providing recommendations and business implications.
- Evaluate program performance and provide optimization recommendations to business, Digital Office, and analytics teams as necessary.
- Analyze email and campaign data to identify trends, insights, and areas for improvement.
- Generate actionable insights and reporting to stakeholders, highlighting performance and optimization impact and channel execution recommendations.
Testing
- Define tests/hypotheses, partner with the content team to develop tests, configure tests in Adobe Target, measure, share insights, and make recommendations.
- Develop, test, and activate complex email journeys with multiple A/B tests across email marketing programs.
Thought Leadership/Best Practices
- Help lead planning and forecasting for email team performance annually, assisting in creating multiple views to ensure email and SMS channels can reach business goals through measurable performance.
- Drive business experiments and email analytics through statistical analysis (A/B testing) to assess marketing strategies across email/SMS channels.
Education Requirements
High School Diploma or Equivalent Required
Education Specifications
High school diploma or equivalent is required.
Bachelor's Degree in Advertising, Business Administration, or related area is preferred
Experience Requirements
- Typically requires a minimum of 8 years of related experience.
- Experience with CRM, Email/SMS, & Analytics Tools; Salesforce Marketing Cloud, Adobe Analytics, Alteryx, PowerBI, Microsoft Azure
- Strong communication skills, both written and verbal, and the ability to present to stakeholders at various levels of the organization, including proficient use of Microsoft Office products
- Ability to organize and manage multiple priorities and projects.
- Demonstrated ability to establish objectives and meet goals independently and as part of a team.
- Familiarity with SQL, R, and/or Python is a plus
- Willingness to learn new skills, tools, and technologies
- Knowledge of Excel functions and methods for manipulating, aggregating, and presenting data
- Excellent interpersonal and collaboration skills
- Experience working in agile and lean environments
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.
Direct Reports: No
Travel Required: 0 - 10%
Pay Range: $100,000-155,000
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
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