Social Media Manager, ORV (Off-Road Vehicles)

Description

Cardo Systems, a global leader in consumer electronics for motorcycle riders, off-road vehicles (UTV/ATV) enthusiasts, and outdoor adventure seekers, is seeking an experienced, organized, driven, and passionate Social Media Manager for our Off-Road business (globally). 

*The role will report directly to the Director of Digital Marketing with a dotted line to the Head of ORV Business. 

*Position location: USA.  

Our desired candidate should demonstrate the required capabilities, passion, resourcefulness, and determination to drive consumer demand in this growing product category.  

To own the role, you’ll need to; 

1. Bring extensive knowledge of social media and influencer marketing both in planning, creation, and analysis.  
2. Be a self-motivated and inspired individual who enjoys the drama that comes with working in a fast-growing, international organization.  
3. Demonstrate an intimate familiarity and strong networking inside the Off-Road industry worldwide, particularly in the US. 
4. Understand our products intimately and be able to perform and demo them on-call.   

Objectives of this role 

• Acquire new followers and increase engagement with existing audiences through high-quality social initiatives.  
• Develop and produce social media content.
• Increase our influencer pool, develop affiliation plans, and manage and measure the performance of our existing KOL inventory. 
• Improve ROI through on-target messaging. 
• Identify new channels to embed our brand in alignment with our marketing directions. 
• Glean insights from social data using monitoring tools.

Responsibilities 

• Use social media tools to craft and release content to our social channels
• Plan and develop strategies to increase followers, plan campaigns, and create content
• Help building and lead our community of key opinion leaders (KOLs) and affiliates in the offroad category
• Develop social media campaigns in collaboration with the ORV team  
• Become an extension of the company’s brand to connect with existing customers and acquire new ones 
• Analyze the company’s social strategy to make frequent improvement suggestions 
• Stay updated with new and emerging trends to help keep Cardo ORV's social media presence consistently relevant.
• Establish KPIs (key performance indicators) to understand the efficacy of existing social campaigns and adjust strategy for further optimizations 
• Produce content and post it across social media accounts 
• Review and analyze trends in the ORV industry and analyze the performance of running campaigns 
• Communicate with stakeholders, engage with customers, and create and maintain client relationships 
• Automate activities, advertising, financial planning and strategy 
• Attend ORV shows to produce additional content 

Requirements

Skills and qualifications 

• Significant experience leading a brand’s social media activities and growth initiatives 
• Strong affiliation with Off-Road Vehicles, including snowmobiles.
• Extensive knowledge of a variety of current social media platforms and tools 
• Deep knowledge in crafting effective social media strategies 
• Strong familiarity with email marketing platforms and campaign analysis tools 
• Clear, confident communication abilities 
• Strong multitasking capabilities under pressure and effective time-management skills.