Email Marketing Manager - B2C

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

Position Summary

Taxwell is seeking a Marketing Manager to lead email and campaign development for our TaxAct consumer and small business lines. The ideal candidate has a strong background in implementing CRM email strategies, utilizing email marketing best practices, and managing a calendar. They will be responsible for developing impactful email campaigns, optimizing customer lifecycles, and reporting on our performance.

Essential Duties & Responsibilities

• Responsible for the overall ideation and creation of email marketing campaigns for both our TaxAct consumer and small business products.
• Develop email campaigns aligning with strategies and manage the overall intake process.
• Establish a monthly creative brief and manage a monthly email calendar.
• Determine the audience strategy for each email campaign and work with the data team to obtain the desired audience.
• Partner with the creative team for email design including copy, tone, and imagery.
• Analyze and report on email performance.
• Partner with key business stakeholders on email marketing campaigns in terms of strategies, priorities, and content.
• Support and work towards building new lifecycle journeys with the CRM Operations and CRM data team.
• Partner with CRM Ops team to integrate A/B test and learn campaigns.
• Seek opportunities to optimize the email marketing campaigns.
• Stay updated on email best practices.
• Collaborate with cross-functional teams for aligned campaign objectives.
• Assist and manage additional email strategy projects as needed.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years in digital marketing focused on email and/or CRM related projects.
• Experience working with B2C and/or Small Business marketing preferred.
• Requires experience utilizing data to craft marketing strategies
• Requires experience with email concept creation
• Strategic, problem solver, self-motivated manager with acute attention to detail.
• Strong analytical skills with ability to present and drive actionable recommendations.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Strong oral and written communication skills.
• Team-oriented with strong work ethic.
• Understanding of data driven marketing
• Knowledge of best practices with CAN-SPAM as well as customer data and privacy policies
• Knowledge of CRM platforms is preferred; Salesforce Marketing Cloud is a plus.