Overview
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Job Overview
Atlassian is looking for a Sr Marketing Manager to lead the development and execution of regional events and high-touch engagement programs which drive demand, enhance brand awareness, and foster customer engagement.
Your role will be to build and execute a full regional event and high-touch engagement strategy, working alongside sales, product marketing, account-based marketing and global scaled demand gen teams, as well as other internal teams to deliver a cohesive engagement marketing strategy across AMER.
We are looking for a strategic marketer with a strong track record of delivering high-quality events, and who can curate experiences which amplify and scale engagement with Atlassian. You’re a great program manager, who thrives in building high-touch and memorable experiences which bring the brand to life. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. If you get excited about driving excellence while collaborating with diverse teams to bring events and experiences to life, you'll love it here.
This role will report to the Head of Global Field Marketing Team.
Responsibilities
In this role you will:
- Own and develop the regional event and engagement marketing strategy in close partnership with sales and marketing counterparts within the AMER territory
- Develop and execute a strategic event portfolio which will include field events, roundtables, webinars, demos and 3rd party trade shows
- Deliver end to end regional programs that will drive impact against AMER's marketing influenced pipeline targets
- Lead the high-touch regional CxO programs which include building and executing “white glove” hospitality event moments with the most critical strategic and enterprise accounts
- Drive “Atlassian Weeks” which amplify executive presence in market by building an end-to-end schedule which optimizes customer meetings, community meet-up’s, EBC’s, channel partner engagement and thought leadership speaking opportunities
- Manage events with pipe-gen mindset, operational rigor, and close attention to detail. Majority of planning focus in pre-event demand gen and post event follow-up while ensuring operational excellence for the logistics such as venue management, budget management, vendor management.
- Measure, analyze, and report on engagement performance to marketing and sales leadership, in line with our GTM strategy
- Be an advocate for the AMER organization and help the rest of the marketing department understand regional priorities, such as local speakers, content, customs and protocols
- Manage the AMER engagement calendar for the year and contribute to the global marketing calendar
- Connect the dots between teams, ensuring that all teams based in region work in an orchestrated and collaborative way
- Drive the sales enablement plan for events and executive engagement programs
- Engage with the Atlassian Brand and Global Communications teams to ensure the event stages you craft represent and enhance the Atlassian brand locally
Qualifications
Compensation
Skills
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $132,500 - $176,600
Zone B: $119,200 - $159,000
Zone C: $109,900 - $146,600
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our Perks & Benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit
go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit
go.atlassian.com/crh . 
