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Copywriter (Remote)

extra holidays - extra parental leave

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

3-4 years of professional writing experience, Portfolio with customer-facing content examples, Ability to craft compelling creative concepts, Experience writing product marketing copy, Passion for the outdoors.

Key responsabilities:

Write clear and thoughtful copy for various mediums
Collaborate with cross-functional teams for consistent content
Manage projects independently and keep stakeholders informed
Test and iterate on brand voice positioning
Contribute to evolving voice and tone guidelines

AllTrails Information Technology & Services SME https://www.alltrails.com/

51 - 200 Employees

See more AllTrails offers

Job description

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

Bay Area employees are highly encouraged to come into the office one day a week.

We’re looking for a skilled and enthusiastic Copywriter to join our internal brand design team to help craft our voice, delight our users, and build a global brand that resonates deeply with our community . Our ideal candidate understands how to build and evolve a brand tone of voice, and is skilled at writing clear, thoughtful, and compelling copy that enriches our marketing creative - including branded content, lifecycle communications, product and feature storytelling, organic social, and promotional efforts.

What You’ll Be Doing:

Writing clear and thoughtful copy that enriches our marketing creative, branded content, lifecycle communications, product and feature storytelling, organic social, and promotional efforts

Working closely with design, marketing, product, and cross functional teams to solve user and business needs with consistent, insightful content that drives engagement and brand love

Testing and iterating on tone and brand voice positioning approaches

Managing projects independently, keeping stakeholders in the loop throughout

Leveraging and contributing to our evolving voice and tone guidelines

Working quickly and effectively across multiple projects at once

Requirements:

3-4 years of professional writing experience in advertising or brand marketing - preferably within a highly collaborative in-house creative organization

Portfolio with real-world examples of customer-facing content — and the ability to articulate your process, challenges, and learnings

Demonstrated ability to generate insightful, clever, and relevant copy for a variety of audiences

Demonstrated ability to craft a compelling and unique creative concept and carry that idea across a variety of different channels

Experience writing product marketing copy that clearly articulates features, benefits, reasons to believe, and drives audiences to convert

Ability to embody and continually develop a brand voice and execute appropriately across channels

Skill for incorporating various stakeholder feedback to produce copy that meets both customer and business needs

Self-motivation and comfort working on fast-paced and sometimes ambiguous projects

Passion for the outdoors

Humility, empathy, and open-mindedness (no egos)

Bonus Points:

Experience with product marketing for a digitally native app or platform

Experience collaborating with research and copy testing

Experience writing for global audiences with a translation-first approach

Experience in SEO and/or writing for accessibility

Experience in a fast-paced remote work environment

Familiarity with design tools like Figma

Our Commitment to You:

A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity

Physical & mental well-being including health, dental and vision benefits

Trail Days: First Friday of each month to hit the trails!

Unlimited PTO

Flexible parental leave

Annual continuing education stipend

Discounts on subscriptions and merchandise for you and your friends & family

An authentic investment in you as a human being and your career as a professional

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

AllTrails participates in the E-Verify program for all remote locations.

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