Marketing Manager, Demand Generation

ABOUT VERATO

Verato, the identity experts for healthcare, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 80 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story. 

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today. 

VERATO VALUES

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION:

We are seeking for a Marketing Manager, Demand Generation to be part of a dynamic marketing team.  The Demand Generation Manager will be instrumental in driving pipeline growth through well-executed and data-informed programs. This role requires the ability to understand the market messages and amplify the messaging through integrated programs that lead to pipeline. The optimal candidate will bring an analytical mindset paired with creative flair to plan, execute, and measure demand generation programs that align closely with our objectives.  This position reports to the Director of Demand Generation.

ESSENTIAL DUTIES and RESPONSIBILITIES:

• Partner with product marketing, sales, customer marketing and others to build and execute demand generation strategies
• Develop and manage multi-channel campaigns aligned with key personas and pipeline goals
• Design workflows to move prospects through the sales funnel effectively
• Track, measure, and optimize campaigns for high ROI and performance improvements
• Ensure cohesive messaging and alignment across sales, marketing, and product teams.

EDUCATION: 

• Required: Bachelor's degree in a related field

REQUIRED EXPERIENCE:

• 5+ years of experience in demand generation, preferably in tech marketing; experience in marketing to the financial services industry is a plus
• Experience in Salesforce and Marketo required; experience in Google Analytics and Demandbase is a plus
• Demonstrated ability to manage programs from start-to-finish with an attention to detail
• Revenue-driven mindset, ensuring programs deliver results