Director of GTM Enablement

About the Team:

At Netlify, we are building our Enablement Team from the ground up, and this role will be one of the founding members of that team. You’ll have a key role in driving internal consistency and helping cross-functional teams align on how we communicate the value of our product. We’re looking for someone to help solve an important business need: creating a unified approach and shared vocabulary to enable our teams to effectively present what we offer. As a founding team member, you’ll build the curriculum and comprehensive enablement strategy, with opportunities to shape the team’s future direction. You'll work closely with marketing, product, and technical stakeholders to ensure everyone is aligned in how we talk about our technology. By developing consistent training materials and communication strategies, you’ll empower teams to confidently share the Netlify story and navigate technical conversations.

What You’ll Do: 

• Create a comprehensive enablement curriculum from scratch, collaborating with Product and Marketing to keep our technical messaging consistent and relevant.
• Lead enablement sessions, including technical demos and Q&As, creating a space for real-time questions and deeper understanding and ensuring GTM teams are well-prepared to represent our technical story.
• Establish a streamlined internal communication framework, reducing noise and structuring weekly enablement sessions to ensure consistent, clear messaging across teams.
• Partner with product, marketing, and internal stakeholders to continuously improve how we teach our teams about Netlify’s technology and value propositions.
• Build and manage certification programs and interactive learning paths to validate technical competency across teams, using metrics and KPIs to measure and improve the effectiveness of enablement initiatives.
• Deliver engaging enablement sessions, like technical demos or webinars, adapting to real-time questions and helping internal teams understand the developer audience more deeply.
• Create and maintain a central knowledge base of technical resources, best practices, and competitive intelligence
• Gather and integrate feedback from team members and program participants, continuously refining training materials and delivery methods to ensure they’re inclusive, relevant, and impactful.
• Build scalable processes for rapid enablement following new product releases and feature launches.
• Facilitate regular knowledge-sharing sessions between technical teams and customer-facing teams.
• Maintain an up-to-date enablement calendar, aligned with product launches and company priorities, to keep technical resources, sessions, and certification tracks current and accessible to all team members.

What You'll Bring: 

• Proven experience in technical enablement, ideally from a background in Solutions Engineering or Sales Engineering, with a deep understanding of the developer landscape.
• A knack for breaking down complex technical topics and making them accessible for different internal teams, like sales and agency partners.
• Experience working at a company with a highly technical product, preferably selling to developers, with the ability to walk the walk and understand the developer audience on a deeper level.
• Exceptional communication skills, with a natural ability to teach and relay information clearly and effectively to non-technical teams.
• Hands-on experience in building enablement programs from scratch, including curriculum design, knowledge management, and training content.
• A proactive approach to collaborating with cross-functional teams, including marketing and product, to challenge the status quo and drive improvements in internal training materials.
• Based in North America, with the flexibility to communicate across global teams if needed

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include: 

A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts. 

Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing accommodations@netlify.com. 

About Netlify

At Netlify, we’re on a mission to build a better web by making it easier than ever to build, deploy, and scale web applications. By unifying an entire ecosystem of web development tools, content sources, services, and APIs into one simplified workflow, Netlify empowers top brands to ship campaigns faster, reduce risk, and boost productivity and revenue. At the forefront of the composable web movement, with over 4 million web developers and businesses using the platform, with Netlify, you can connect everything and build anything. 

We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!

At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. Because this role is eligible to participate in Netlify's commission plan, it is common for employees in this role to receive total on-target earnings of $170,000 - $230,000. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.