Have you sold trade show space or advertising before? Want to sell something even better!?
Would you like to sell business-to-business events that turn your clients into fans? Would you enjoy being the source for highly-targeted, super-effective marketing events that your customers look forward to?
Sell What People Want: New Customers Who Are Ready to Buy
Our hosted-buyer format events are everything a trade show isn't. We're hyper-focused on bringing buyers and sellers together in our niche markets. Your clients are happy, because they're always in front of exactly who they want to meet. No one waits anxiously in a booth, hoping for results.
Our events use custom matchmaking and scheduled appointments to bring eager buyers together with just the right sellers, in a setting that's both productive and relaxed. Everyone goes home happy! Our markets include public safety, security, construction, facilities, fleet, and more.
Does this sound like you?
-You have 2+ years experience selling exhibit space, advertising, or sponsorships for a for-profit trade show or event organizer (Reed, Informa, Questex, Emerald, IIR, IQPC, WBI, or a national association), or a hosted-buyer organizer like ConnectingPoint, Influence, or another matchmaking event producer.
-You're Smart, Motivated, Curious, and Ethical
-You understand how businesses connect you and enjoy making that happen.
If so, we'd like to hear from you!
How you’ll make an impact:
Essential Responsibilities include but are not limited to:
Are You a Hunter?
You'll be hunting for new prospects, something you can only do well by understanding who your customers want to meet. You should be able to make a case to your prospect about why they belong in your event.
Hug Your Customers!
We service all our customers like royalty. Personal attention, genuine interest in their success, and knowledge of their business as well as ours are just a few of the reasons that clients rave about, and return to, our events.
Our approach to business is to not merely satisfy clients but to "wow" them. You'll need to be able to identify the clients you can serve well, because we'd rather you walk away from a client you can't deliver for. Your clients should want to stay with us, and with you, for a long, long time.
Are You Curious About Other People's Businesses?
You'll need a 360-degree understanding of business, with a keen awareness of what's going on around you. You should enjoy learning about business trends and how other businesses run, and you should be intrigued by new technology, new industries and how our world is changing, because our events are where new ideas get "sneezed" about.
Responsibilities
We'll start you with leads and contact info, but you should also be able to find prospects through research, news items, and other methods. You'll be presenting our product by phone, email, etc. to new sales opportunities as a consultative professional.
- Learn and understand new industries and specialties
- Set up meetings with potential clients and listen to their wishes and concerns
- Attend our own conferences several times a year, at resorts and hotels around the US.
- Visit other industry events to prospect and meet clients
The skills and experience you’ll need:
- Experience and prior success as a Sales Executive for a B-to-B service
- Experience selling trade show space, event sponsorships, and other media, or another intangible B-to-B service.
- Ability to prepare and deliver spoken and written presentations
- Ability to assess your own sales pipeline and create accurate forecasts
- Previous sales work at a trade show company like Reed, Informa, Emerald, VNU, or other event companies is often helpful. Experience in hosted-buyer events is a plus!
What’s in it for me?
- Highly competitive total salary plus commission dependent upon experience
- Hybrid or 100% remote position option (some travel expected depending on role)
- Generous 15 days PTO & 18 Company-paid Holidays: this includes a day off for your birthday every year, and the entire week of July 4th AND the entire last week of the year off.
- A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition), and FSA.
- Basic life, long term disability & short-term disability are covered at 100%.
- 401(k) Plan with employer match.
- Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.
Who is Clarion?
Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.
What’s it like working here?
We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top down, we promote:
- Work life balance – we are flexible with you to allow you to be at your best on the job
- Leading by example and taking full responsibility for ideas, actions and problem solving
- Ensuring our employees have all the necessary tools to effectively perform their job
- Constantly identifying training needs to grow and develop our employees
- Failing forward faster – try new things, fail & learn, repeat!
Equal Employment
Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.
