Location: Remote
Note: This role can support a remote candidate. Additionally, we could support a hybrid working situation if candidate is located near Hershey, PA or Bentonville, AR.
Summary:
Responsible for supporting customer investment strategy with the goal of maximizing revenue and/or profitability across HSY portfolio. This role will support strategy refinement for working and non-working customer investment, including development, market & competitive analysis, analytics, implementation, and performance measurement. The Sr. Manager of Customer Investment Strategy will collaborate closely with HCI team, Sales teams and Sales Finance to execute commercial strategy.
Responsibilities:
- Analyze and develop updated customer investment strategy across working and non-working spend (variable and fixed trade, freight, etc.) to maximize demand generation, aligned to BU commercial strategy (brand, portfolio and customer)
- Utilize advanced diagnostics, analytics, and customer strategy to build strategic roadmap for critical customer investment plans (by business segment, growth pillar, etc)
- Partner with Customer Investment Strategy, Promotional Optimization team and Sales Strategy to build in-year and out-year strategic roadmaps to align investments to maximize growth
- Establish ways of working and governance as part of monthly and annual planning process to better align customer investments to BU commercial strategy
- Deliver analytics and diagnostic capabilities and synchronize with monthly planning (MBR) and US CMG / Salty leadership
Qualifications:
- Total Customer Investment:
- Broad experience setting commercial strategy
- Experience in planning and deploying customer investment strategy with demonstrated revenue, share, and profitably growth
- Strong CPG customer experience, involvement in customer-facing teams, customer JBPs, and experience in customer strategy setting & execution
- Consumer and commercial acumen; ability to connect BU objectives to brand, portfolio, and customer strategies and align those to customer investment strategy
- In-depth expertise in P&L / financial metrics and investment economics; especially gross-to-net
- Demonstrated experience in change management
- Ability to think strategically and align initiatives with long-term business goals
- Analytical orientation, including advanced proficiency in data analysis and interpretation
- Proficiency in business intelligence tools and software (e.g., Tableau, Power BI)
- Strong stakeholder management skills to collaborate with senior internal stakeholders across Hershey org (e.g., Sales Strategy, Sales Leadership, USLT, Omni, IDP)
Experience and Education Requirements:
- Bachelor's degree in Business, Marketing, or related field; Preferred: Masters in Business, Marketing, or related field
- Minimum 3-5 years of experience in strategy, customer strategy, or related roles within a commercial function
#LI-TL1
#LI-Remote
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
