Match score not available

Senior Manager, Digital Marketing SEO

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

5-7 years of SEO and digital marketing experience, Bachelor's degree or equivalent certifications/experience, Strong understanding of SEO principles and updates, Working knowledge of Google Workspace, Expertise with analytics tools like Google Analytics and SEMrush.

Key responsabilities:

Lead and mentor a team of analysts in SEO strategies
Design and implement digital marketing and SEO strategies
Collaborate with teams for cohesive marketing execution
Track campaign performance and derive actionable insights
Conduct keyword research and competitive analysis for optimization opportunities

Noodle Education Scaleup https://highered.noodle.com/

201 - 500 Employees

See more Noodle offers

Job description

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

Our Senior Digital Marketing Manager will focus on SEO to enhance visibility in Organic Search for our Partner institutions. Leading a team of Analysts, you’ll develop and execute strategies across a range of digital marketing needs, from sitemaps and keyword research to content creation processes and UX improvements. This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives.

You’ll be instrumental in establishing and refining processes for timely website reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow organic traffic and increase lead volume across a managed portfolio of websites.

As our Senior Manager, Digital Marketing SEO, you will:

Leadership & Team Management: Lead and mentor a team of two analysts, providing guidance in executing best in class SEO strategies and fostering professional growth

Strategic Development: Design and implement comprehensive digital marketing and SEO strategies to prospect generation and conversion funnel improvements

Cross-Functional Collaboration: Work closely with the paid media team, creative teams, developers, and content writers to ensure cohesive and effective marketing execution across all platforms

Performance Analysis: Utilize analytics tools (e.g., Google Analytics, SEMrush) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement

SEO Optimization: In conjunction with your team, conduct keyword research, technical audits, and competitive analysis to identify optimization opportunities and implement best practices

Communication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions

Market Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction

You have:

5-7 years SEO and digital marketing growth experience

Bachelor’s degree or equivalent certifications/experience

Strong foundational understanding of SEO principles and recent updates in the industry

Strong research skills

Working knowledge of Google Workspace (Docs, Slides, Sheets)

Excellent verbal and written communication and presentation skills

Expertise with industry-relevant tools, including Google Analytics, Search Console, SEMRush, WordPress, Moz

Ability to think creatively with a desire to continue learning new skills

Ability to work effectively in dynamic, rapidly changing, team-based environment

Noodle Benefits:

Work from our beautiful NYC office OR the comfort of your home office!

Great compensation package!

401K + match, bonus potential, and equity opportunities

Tools you need on us! Mac is our computer of choice

Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents

Paid Parental Leave

Pre-tax commuter benefits

4 weeks paid vacation + 10 paid holidays + paid sick leave

Access to mental health services like Ginger and Talkspace

Annual education stipend for lifelong learning

Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.

Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.