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Sr Content Writer

Remote: 
Full Remote
Contract: 
Experience: 
Senior (5-10 years)
Work from: 

Offer summary

Qualifications:

5-7 years of content writing experience, Bachelor's degree in a related field, Experience in Financial Services or FinTech, Proven copywriting skills, Portfolio with diverse writing samples.

Key responsabilities:

  • Create engaging blog content aligned with BHG’s tone
  • Conduct research for blog accuracy and insights
  • Repurpose content into various formats for reach
  • Optimize all content for SEO and social media
  • Analyze content performance to inform strategy
BHG Financial logo
BHG Financial Financial Services Large https://bhgfinancial.com/
1001 - 5000 Employees
See more BHG Financial offers

Job description

Who You Are
We are seeking an experienced content writer who will create high-quality, engaging blog content while repurposing that content into strategic opportunities for organic social media and other marketing channels. You’ll play a key role in developing thought leadership, driving organic traffic, and enhancing the brand’s online presence across multiple platforms. Known for your sleeves-rolled-up-style, you are flexible, yet firm, ask the smart questions that reduce review cycles, and flow well in a fast-paced environment. You navigate and negotiate flawlessly among stakeholders, track and report well, and pivot priorities quickly with ease and grace.

What You'll Do
  • Content Creation: Write clear, concise, and engaging blog posts that align with BHG’s tone of voice, focusing on topics related to small business financing, business growth, lending, and other relevant areas.
  • Research & Insights: Conduct thorough research to support blog content, including interviews, case studies, and relevant industry news, ensuring accuracy and timeliness.
  • Content Repurposing: Adapt blog content into a variety of formats (social media posts, infographics, email copy, video scripts, etc.) to maximize its reach and impact.
  • SEO Optimization: Ensure all blog content is optimized for SEO, including keyword research, meta descriptions, and the integration of appropriate internal/external links.
  • Social Media Strategy: Work closely with the social media team to align blog content with social media calendars, converting blog posts into engaging social content that drives brand awareness, engagement, and website traffic.
  • Support Content Strategy: Collaborate with the marketing and content teams to develop and execute a cohesive content strategy that aligns with business objectives, ensuring consistency across blog posts, social media, and other content channels to drive engagement and conversions.
  • Trend Monitoring: Stay informed about the latest social media trends, platforms, and content formats to continually enhance BHG’s organic content strategy.
  • Cross-Team Collaboration: Collaborate with the design, social media, and product teams to ensure that content is on-brand and aligned with overall marketing initiatives.
  • Content Performance: Analyze and report on the performance of content across blogs and social media, using data to optimize future content creation and distribution strategies.

  • What You'll Need
  • 5-7 years of experience as a content writer
  • Portfolio with video, scripting, blog, paid social
  • Bachelor's degree in Advertising, Marketing, Communications or related field
  • MUST HAVE experience in a Financial Services or FinTech – Lending
  • Creativity, resourcefulness, flexibility, motivation
  • Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent
  • Knowledge of AEM is a plus
  • Proven copywriting / editorial skills with outstanding command of the English language
  • A passion for writing and ability to produce creative, compelling copy on tight deadlines
  • Experience creating copy for a range of purposes and platforms
  • Knowledge of the latest trends in marketing, particularly advertising and SEO
  • Writing experience in financial services or healthcare industry preferred
  • Knowledge of lead generation, marketing automation tools and strategies
  • Project management skills to manage schedules and deadlines
  • A willingness to embrace change and to adapt strategies on the fly
  • Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Financial Services
    Spoken language(s):
    EnglishEnglish
    Check out the description to know which languages are mandatory.

    Other Skills

    • Analytical Skills
    • Physical Flexibility
    • Creativity
    • Self-Motivation

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