Marketing & Communications Traffic Manager

The American Institute of Architects (AIA)

AIA will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential, and our work drives positive change through the power of design.  

 Each one of us at AIA is a leader committed to demonstrating our mission and values and designing a better future for our country and planet. Even in times of change, AIA’s  values remain constant:

• We stand for equity and human rights
• We stand for architecture that strengthens our communities
• We stand for a sustainable future
• We stand for protecting communities from the impacts of climate change
• We stand for economic opportunity
• We stand for investing in the future
• We speak up, and policymakers listen

The American Institute of Architects, as part of the global community, is building a culture of equity, diversity, and inclusion within the profession of architecture to create a better built environment for all. Achieving this vision has a direct impact on the relevance of the profession of architecture and the world's prosperity, health, and future.

Job Summary 

Reporting to the Managing Director, Brand & MarCom Operations, the MarCom Traffic Manager is responsible for ensuring the smooth and efficient execution of all Marketing and Communications (MarCom) projects and campaigns. The MarCom Traffic Manager will manage day-to-day intake requests for the website, creative, marketing, and communications assets to ensure all MarCom projects meet stakeholder expectations and align with project objectives. This role involves managing the detailed flow of work alongside Marketing and Communications leads and prioritizing tasks across the MarCom department, with a focus on coordinating and tracking campaign timelines, checkpoints, and results. 

Job Duties-

• Manage website updates and edits, oversee website intake requests, train content admins, perform content updates, and other requests in close coordination with the Technology team.
• Working directly with MarCom leads, assist in the creation of detailed schedules and tactical project plans for various stages of MarCom campaigns and projects.
• Track project timelines, checkpoints, and results, ensuring that job files are maintained and up to date.
• Monitor campaigns and projects, adjusting tasks and deadlines as needed to ensure timely delivery.
• Communicate campaign plans and progress to MarCom leads, resolving any timeline issues that may arise.
• Coordinate and prioritize intake requests for creative and MarCom assets with other departments, ensuring alignment and efficient workflow.
• Collaborate closely with the UX Senior Manager, Senior Director of Content, and Director of Digital Content to, ensure that all website-related deliverables are executed efficiently and align with broader campaign objectives.
• Understand operational processes and manage internal expectations appropriately, particularly regarding turn-around times for production, creative, deliverables, QA, and media trafficking processes.
• Display an appropriate sense of urgency, prioritization, and tenacity in relation to campaign deadlines and deliverables.
• Continuously review and optimize processes for traffic and task management to increase efficiency and effectiveness.
• Provide regular reports on campaign progress, project timelines, and workload management to MarCom leads and senior management.
• Use data and insights to recommend improvements to both campaign execution and website operations.

Frequent contacts

• Marketing and communications managers
• Sr. Marketing Manager, User Experience
• Sr. Director, Content
• Director, Digital Content
• Copywriter

Qualifications

• Proficiency in Smartsheet or similar project management tools is essential for managing tasks and workflows across multiple campaigns
• Experience in managing website operations and handling website-related tasks, including familiarity with CMS and tracking software like Jira or similar.
• Demonstrated organizational skills, with the ability to manage multiple campaigns and projects simultaneously.
• Effective communication and interpersonal skills, with the ability to work seamlessly across teams and functions.
• Detail-oriented with a focus on execution and timely delivery.
• Ability to understand and navigate operational processes, managing expectations and ensuring timely delivery of all aspects of website production, marketing, creative, and media trafficking.  

Bachelor’s degree in marketing, Communications, Business Administration, or a related field. 5+ years of experience in marketing operations, project management, or a similar role; a strong focus on traffic and task management is a preferred.

Supervisory Requirements 

None

What we offer

We offer a comprehensive benefits package that reflects our company values and workplace culture, including:

•           Medical and dental

•           401(k)

•           Flexibility

•           Paid time off

•           Flexible spending accounts

•           Income protection- (Life Insurance Coverage up to 2x salary) & disability plans at no cost.

•           Tuition and membership reimbursements

AIA employees have access to a variety of other programs, including:

1. Employee Assistance Program (EAP) for employees and their family members
2. Computer purchase program
3. Fitness club discounts
4. Prepaid legal services program
5. Identity theft protection

Travel Requirements:    N/A

Work Location:                                    100% Remote from the AIA Approved States: DC, MD, VA, AR, CT, DE, FL, GA, ID, IL, IA, KS, KY, ME, MI, MN, MT, NH, NM, NY, NC, OK, PA, SC, SD, TN, UT, VT, WI, WY
 
                                                                Applicants from states not listed above are ineligible.

 This position will periodically be required to be on-site at the AIA Headquarters in Washington, D.C when AIA returns to the newly renovated office at the completion of the renovation in Spring 2025. 

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability, in accordance with the applicable law.