The big picture: Axios is a media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are looking for an experienced Marketing Director to lead go-to-market strategy for Pro Policy and Pro Deals during an exciting period of business transformation!
Why it matters: Axios Pro, is a leading source of industry intelligence on public policy and venture capital. Our data-driven analysis helps organizations navigate these complex landscapes, make informed decisions, and drive change.
Zoom in: In this critical role, you will be responsible for developing and executing initiatives that enhance brand awareness, strengthen our market position, and drive revenue growth. You will work closely with cross-functional teams to hone our value proposition and deliver it to the right professional audience. The responsibilities of this role include:
- Strategy Development: Develop and execute marketing strategies to achieve revenue targets and expand market share. Align strategies with overall business objectives.
- Market Analysis: Conduct in-depth market research and analysis to identify trends, opportunities, and developments in the competitive landscape and apply them to go-to-market strategy.
- Campaign Management: Design, implement, and optimize multi-channel marketing campaigns that drive Qualified Leads, purchase consideration, and client engagement.
- Content Marketing: Develop programming and content that represents the product, including webinars, whitepapers, and sample newsletters.
- Sales Enablement: Collaborate with the sales team to develop and provide tools, resources, and training that support their efforts. Create compelling sales collateral, presentations, and promotional materials.
- Client Engagement: Build relationships with key partners and stakeholders. Leverage client feedback to refine offerings, enhance the overall client experience, and increase retention.
- Brand Management: Oversee brand positioning and messaging to ensure consistency across all marketing channels and alignment within the broader Axios portfolio. Enhance Pro’s visibility and reputation in the industry.
- Manage sponsorship of and presence at industry conferences and events.
- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency. Track expenditures and measure ROI for marketing activities.
- Cross-Functional Leadership: Lead initiatives across Marketing, Product, News, and Sales, fostering communication and a collaborative, high-performance work environment. Set clear objectives and provide guidance to achieve team goals.
Details: Ideal candidates should have an entrepreneurial spirit, be highly collaborative, organized + detail-oriented, and have the following skills and qualifications:
- Bachelor’s degree in a related field
- 7+ years of experience in marketing, with a proven track record in a leadership role, ideally within the policy or research sector
- Strong understanding of sales strategies, marketing principles, and digital marketing tools
- Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Excellent communication, presentation, and interpersonal skills
- Proven ability to lead and motivate teams cross-functionally, manage multiple projects, and work collaboratively across departments
- Experience with CRM systems, marketing automation platforms, and analytics tools
What Axios brings to the table besides salary:
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Starting salary for this role is in the range of $88,000 - $130,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.
Equal Opportunity Employer Statement
Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.
