Associate Manager Growth Marketing

eSalon, a disruptive, beauty/ tech company based in Los Angeles is looking for an Associate Growth Marketing Manager to join our Marketing team. This position is remote with the occasional need to be onsite in Los Angeles for team building events and ad hoc projects.  

eSalon is looking for an Associate Growth Marketing Manager who is looking to further develop their knowledge and skills in the performance marketing space, with a key emphasis on marketplaces and paid social platforms. This role requires hands-on experience managing and scaling Amazon Ads, along with a general understanding and experience in other performance marketing channels like Meta Ads to enable effective collaboration with our agency partners.

The role will be directly responsible for managing Amazon Ads campaigns, including campaign strategy, implementing optimizations, performing audience segmentation, creative testing, and owning performance metrics. This role offers the opportunity to collaborate with experienced agency partners on Meta Ads and expand your skill set by contributing to other performance marketing channels based on evolving business needs. You must have the ability to identify and understand marketing problems and opportunities and continuously be searching for ways to refine and grow. This position has high visibility and high impact.

About You:

• Intellectually curious. You’re never satisfied with the what, you’re always searching for the “why.”
• Analytically-minded, structured thinker - data leads to amazing insights.
• Strategic and business-minded.
• Creative and collaborative - you love working with a team and creatively solving challenging problems.
• Enthusiastic, proactive, self starter.
• Team player. 

Nice to Have:

• Interest and passion for the beauty space and ideally hair color/hair care. 
• Direct experience managing Meta Ads or other paid social campaigns for a direct to consumer brand. 
• Experience in Canva or other creative tools
• Proximity to Los Angeles is preferred.

Requirements

• Develop and execute paid media campaigns on Amazon Ads, ensuring alignment with overall marketing strategies and business objectives, including:
• Campaign planning and setup, keyword, listing, and bid optimizations,
• Ongoing campaign management and optimization to maximize campaign  performance
• A/B testing of ad creatives, product listing elements, and bidding strategies to continuously test and learn
• Track key performance indicators (KPIs) such as impressions, clicks, conversions, ACOS, and return on ad spend (ROAS), and LTV:CPA
• Develop and deliver regular performance reports, clearly communicating campaign results and highlighting areas for improvement
• Work closely with collaboratively with the marketing team to ensure a cohesive strategy across marketing channels
• Collaborate with our Meta agency partner on campaign strategy, providing data and insights from Amazon Ads performance to inform cross-platform initiatives. This includes:
• Participating in regular meetings with the agency to discuss campaign performance and strategy
• Providing the agency with relevant data and insights from Amazon Ads campaigns to inform Meta Ads strategy and promote cross functional
• Reviewing and providing feedback on Meta Ads campaign plans and performance reports.
• Maintain a basic understanding of Meta Ads principles and best practices, including knowledge of campaign objectives, ad formats, audience insights, and pixel implementation. This will enable effective collaboration with the agency and ensure alignment between Amazon and Meta strategies.
• Maintain a proactive and solution-oriented approach, effectively troubleshooting issues and resolving challenges that may arise in collaboration with the agency.

Benefits

• Competitive Salary
• Medical, dental, vision and life insurance plans
• 401K Plan
• 15 days of Paid Time Off + 12 company holidays
• Stocked kitchen
• Employee Assistance Program
• Casual work environment
• Complimentary salon services and products
• Authentic work / life balance