Director of Social Media

POSITION SUMMARY

The Social Director will play a critical leadership role within our global social and creative agency, overseeing the social strategy, content execution, and community management for a key tech client - supporting social growth for multiple business units. Reporting directly to the Head of Social, the Social Director will manage a dedicated team focused on delivering innovative and impactful organic and paid social media campaigns across platforms such as LinkedIn, X (Twitter), Instagram, YouTube, Facebook, and potentially TikTok. . The ideal candidate will bring 8+ years of expertise in social media strategy and social channel management, with a strong background in both organic and paid programs for tech clients. Agency experience is preferred, and the candidate must have a proven track record of leading social media initiatives for high-profile tech brands.

JOB QUALIFICATIONS

• A combination of education and work experience can be substituted.
•  8+ years of experience in social media strategy, community management, and social account management, with a minimum of 3 years in a leadership role.

Proven experience managing organic and paid social media campaigns for a tech client; agency experience is strongly preferred.

• In-depth knowledge and hands-on experience with LinkedIn, X, Instagram, YouTube, Facebook, and (preferably) TikTok.
• Strong understanding of social media analytics, performance tracking, and optimization techniques.
• Excellent leadership, people management, and mentoring skills, with experience leading multi-functional teams.
• Exceptional communication and client management skills, with the ability to build strong relationships and influence key stakeholders.
• Creative thinker with the ability to translate strategic vision into actionable plans and results-driven campaigns.

SUPERVISION

• Exercised: social strategists, social coordinators, sr social community managers, marketing content specialists
• Received: Sr Director, Social Media

JOB RELATIONSHIPS

• Internal: This position works closely with Client Services and the functional departments
• External: Client(s), AORs, Vendors

JOB DUTIES

Strategic Leadership & Development

• Lead the development and execution of comprehensive social media strategies for a global tech client across organic and paid channels.
• Oversee the creation of campaign plans and editorial calendars that align with the client’s business goals, focusing on brand awareness, engagement, and lead generation.
• Provide expert guidance on platform best practices, ensuring the tech client leverages LinkedIn, X, Instagram, YouTube, Facebook, and potentially TikTok to their full potential.

Team Management

• Directly manage a team of Social Strategists, Community Managers, and Social Coordinators.
• Foster a collaborative team environment, providing mentorship and professional development opportunities to direct reports.
• Lead team performance reviews, providing actionable feedback to improve skills and drive innovation.
• Ensures seamless communication and collaboration between the social team and creative, paid media, and client services departments.

Client Relationship Management

• Work closely with Account Director to serve as a senior contact for the client, leading high-level client meetings and delivering strategic recommendations that align with the client’s overall marketing goals.
•  Build strong relationships with client stakeholders, ensuring clear communication on project deliverables, timelines, and performance metrics.
• Collaborate with cross-functional teams, including creative and production to ensure the client’s social media presence is cohesive and strategically aligned with broader marketing efforts.

Content & Campaign Oversight

• Oversee the production of engaging, high-quality content tailored to each social media platform, with a strong focus on LinkedIn, X, Instagram, YouTube, and Facebook.
• Ensure all content adheres to brand guidelines, meets the client’s KPIs, and drives measurable results.
  - Provide creative direction for social campaigns, working closely with the creative team to ensure content reflects the brand’s voice and visual identity.

Performance Monitoring & Optimization

• Analyze the performance of social media campaigns, providing regular insights and optimization recommendations to maximize results.
• Track and report on key performance indicators (KPIs), including engagement, reach, conversions, and ROI, adjusting strategy as needed to meet and exceed targets.
•  Use data-driven insights to continuously refine social media tactics and adapt to platform changes, audience behavior, and industry trends.

Platform Expertise & Innovation

• Stay up to date on emerging social media trends, tools, and platforms, with a strong focus on LinkedIn, X, Instagram, YouTube, and Facebook.
• Explore new opportunities to incorporate TikTok and other innovative social platforms into the client’s social strategy where relevant.
• Lead the exploration and adoption of new social media technologies, tools, and best practices that can enhance performance and efficiency for the tech client.

WORKING CONDITIONS

i.e., Office environment, travel required

STATEMENT OF OTHER DUTIES

This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions.

Compensation varies depending on location, job-related factors such as experience, responsibilities, and business needs.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.