Overview:
IDC is seeking a Senior Director of North America ABM & Field Marketing. The Senior Director of North America ABM & Field Marketing will play a pivotal role in supporting the company’s marketing activities across the North American region. Reporting to the Head of Performance & Field Marketing, this position involves leading and managing the regional field marketing and ABM strategies to drive brand awareness, demand generation, and pipeline growth. This position requires a collaborative leader who can work cross-functionally with sales, product marketing, and corporate teams to execute high-impact marketing programs that align with the company’s overall objectives.
Why IDC ?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.
This role can be remote in a US approved location, preferably in the East Coast.
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Responsibilities:
- Strategy development: Develop and implement a comprehensive regional field marketing strategy aligned with the company's goals and growth objectives. Lead the creation of ABM programs that drive engagement, pipeline growth, and revenue from high-value target accounts
- Program execution: Drive in-field demand generation campaigns, such as events and webinars, tailored to IDG’s North American market. Design and execute multi-channel ABM campaigns, including digital marketing, content marketing, and personalized outreach. Collaborate with the content and creative teams to develop personalized assets and messaging to support strategy.
- Sales Alignment: Partner with regional sales leadership to develop and execute marketing initiatives. Provide actionable insights and feedback to the sales team based on campaign performance and market trends.
- Team leadership: Lead and mentor a high-performing team of field marketers, ensuring alignment with the corporate strategy and regional business objectives.
- Performance management: Manage the regional field marketing budget. Work with marketing operations to track and report on the effectiveness of marketing programs, making data-driven adjustments as necessary.
Qualifications:
- 12+ years’ experience in B2B marketing, with 7+ years in a field marketing leadership role and at least 3 years of direct ABM experience
- Experience in scaling GTM motions and supporting revenue marketing or growth marketing teams to drive account growth and generate demand
- Data-driven, creative, and able to deliver personalized marketing experiences that resonate with key stakeholders in target accounts
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team
- Excellent communication and interpersonal skills, with the ability to build strong relationships across functions and levels
- Experience in building and executing world-class events and experiences that drive revenue growth
- Bachelor's degree in Marketing, Digital Media, Business, or a related field
- Ability to travel 20%.
This role can be remote in a US approved location, preferably in the East Coast.
IDC is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
At IDC, we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $165,000 and $220,000 and is inclusive of base salary and variable compensation (if applicable).
